Artificial intelligence is revolutionising the entire digital advertising ecosystem, and programmatic advertising is no exception. Roman Vrublivskyi, CEO of SmartHub and member of the Forbes Technology Council delves into this transformation in his Forbes article titled “Growth Of AI In Programmatic: Just A Trend Or Must-Have?”
Vrublivskyi highlights how the majority of marketers are already leveraging AI-powered tools in programmatic advertising or planning to do so soon, with only a small fraction of 5% having no such plans. AI’s ability to enhance personalisation, optimize bidding, and provide predictive analytics and targeting capabilities is not just beneficial, but indispensable, especially in the upcoming cookieless era.
Despite programmatic advertising’s inherent smartness—automating the ad buying and selling process—AI has the potential to take it to the next level. It inspires advertisers to achieve higher accuracy in reaching potential customers, driving conversions, and optimizing various tasks from creative generation to trend forecasting.
Given the rapid evolution and the numerous advantages AI brings to the table, the question remains: Is AI just another fleeting trend in programmatic advertising, or has it become an essential technology that advertisers cannot afford to ignore?
Read more about the transformative impact of AI on programmatic advertising in Vrublivskyi’s insightful article on Forbes.
