“The EU’s General Data Protection Regulation (GDPR) has produced an atmosphere of caution across the industry with marketers the world-round now adopting a conservative approach to consumer privacy. As the law’s enactment sparks a widespread depletion in fortunes in the European Ad Tech sector, The Drum probes the consequences and looks at attitudes to the path ahead.”

A very interesting article by Ronan Shields in The Drum, describing how GDPR has changed the advertising market can be found here.