The first campaign, run by AdTonos using its YoursTruly technology in partnership with Octave and Omnicom Media Group’s PHD, delivered interactive ads on behalf of Audi across commercial radio stations for the first time. We are the leading force in audio-centric advertising technology that has brought real-time interactivity to live radio with its new offering:
How do audio ads work and why marketers should think about audio advertising strategy today? Every day more and more consumers have online access to content almost 24/7 via devices like desktops, smartphones, tablets, smart speakers, and watches. During the new Covid-19 reality, our daily habits have had to change, and fast. We have started
Over the past months, we’ve been working on a new technology that allows serving interactive radio ads on smart speakers. Our tests look promising. Meet Yours Truly, the world’s first interactive radio ads Voice-activated shopping is already a thing. According to recent stats, a fifth of smart speaker owners has already bought something through a conversation
From the marketing underdog in recent years, audio goes on to become the new favourite of a lot of marketers. And even if we’re not there yet (and might not be for a long time) when it comes to smart speakers and voice assistants for shopping, online radio ads have made a breakthrough and are
According to a report from Juniper Research, smart speakers like the Amazon Echo, Google Home and Sonos One will be installed in a majority (55% of U.S. households) by the year 2022. Over 70 million households will have at least one of these smart speakers in their home, and the total number of installed devices will top
A very interesting case showing the importance of a sonic branding and brand tune based on the example of Mastercard. The global payment card giant was looking for a jingle that would be customized for 210 countries, for every buying situation – and it took them 2 years to find it. The article published in
The latest data shows that today, one-third of Americans own a smart speaker – an amount that has tripled over the past two years. This opens up huge opportunities for marketers and companies who want to invest in voice-activated advertising. Voice-activated advertising has been one of the hottest trends marketers talk about online and at
The use of voice assistants in the US is thought to be reaching its critical mass, as projected by the research firm eMarketer. This means that the growth might slow down – but it’s nowhere near stopping. According to research, the most used device for voice assistants are still smartphones. eMarketer anticipated that 97.9 million
Rajar – the official body measuring radio audiences in the UK – published the results for the second quarter of 2019. Their research shows that digital radio listening is up to 56% of the adult population in the UK. 89% of them tune into a radio station every week, amounting to 1.015bn listening hours. The
Listening habits are changing as we have access to new tech and devices. According to research by Rajar Midas, these differ considerably according to demographics, which is a useful hint to advertisers targeting different age groups with digital audio ads. For example, the average share for on-demand audio via smartphones and mobile phones is highest
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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