Programmatic media buying traditionally flourishes in times of recession; 2008 turbocharged programmatic media buying and a similar spike was seen in 2020. But will this trend continue in 2022 in the face of the slowing down of ad spend? Benefits of Programmatic Buying in Hard Times Flexibility Recessions allow marketers to reassess their marketing strategy
The Audio Advertising Landscape Since 2020, consumption of digital audio content has increased significantly; up to 26% of the UK population listen to a radio station on a weekly basis, spending an impressive 138 million hours per week listening to online radio. It is estimated that 52% of internet-using UK households own a smart speaker
What advertisers can learn from Spotify’s latest offering Different people require different things when it comes to working, but there is one element that many tune into to boost their concentration, or indeed their mood: music. No matter what the jam – or how many beats per minute – music and radio have the power
Next in our series of 'AudioSushi' events: On Thursday the 28th of July, AdTonos successfully hosted its latest in-person ‘AudioSushi’ event at Jin Bo Law rooftop bar, boasting gorgeous views of the city skyline. ‘AudioSushi’ offers an exclusive space where marketers, advertisers and agencies can come together and explore the fast-growing opportunities of the modern
Our CEO, Michal Marcinik, was one of 25 leaders in adtech and digital marketing to be interviewed by Performance Marketing World about the Q2 Bellwether Report. Here’s what he had to say: “The results of the quarter are obviously no cause for celebration for the audio industry as a whole, but it’s worth bearing in
AdTonos is hosting a YoursTruly Celebration Event in London, 15th September 2022 at East Wintergarden. Leading digital audio advertising platform, and one of the fastest-growing companies in the AdTech industry, AdTonos, will relaunch their YoursTruly solution in London on 15th September 2022 at East Wintergarden. The UK continues to drive innovation in technology, and AdTonos
MADfest was audacious, loud, busy and absolutely bursting with fun and energy! It was definitely one of our highlight events of the year! There was a great range of different stalls and we loved hearing about the different work that all exhibitors all did. Our Event Highlights The fantastic Emma Raz, Director of Commercial at
Michal Marcinik, CEO and Co-Founder, AdTonos writes about the recent coverage of Glastonbury at the BBC. Worthy Farm welcomed the world-famous Glastonbury Festival back for the first time post pandemic for a belated 50th anniversary last week. The event is so integral to English culture that a ‘fallow year’ (a year to let the grass
AdTonos had a wild ride at Cannes! It was amazing to soak in the summer sunshine with our partners like Xandr and A Million Ads, and other companies we’ve worked with like Octave Audio. AdTonos on Cannes 2022 Here’s what our CEO and Founder, Michal Marcinik, had to say about the event: “It gave us
Collision began with an impressive line-up of tech start-ups presenting their pitches to an audience of hundreds of people. From fintechs to software testing networks, climate change solutions to bidding and contracts platforms, an intriguing array of businesses brought their missions to life on stage! Some of the Stand-out Startups We Heard From Startups like
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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adtonos.com
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