The audio sector faces incredible development prospects in 2020. "While radio continues to prove its resilience and grow audiences, opportunities across the audio spectrum will continue to expand and accelerate - capturing larger audiences and advertiser revenue" – says Grant Blackley, CEO, Southern Cross Austereo in AdNews article. "The audio sector is being bolstered by
Why Audio + Digital Is the Perfect One-Two Punch for a Knockout Ad Campaign and combination of digital strategy and audio strategy can produce higher ROI and deliver a broader reach, explains Buck Robinson, Partner and Chief Radio strategist at The Media Manager in Martechadvisor articles. "Both audio and digital advertising has strengths and weaknesses.
13% of radio listening is now on connected devices. In terms of reach, 36 million adults or almost two-thirds of the population aged 15+ are now tuning in to radio via a digitally-enabled platform (DAB, DTV, Online or App) each week. Radio Joint Audience Research (Rajar), charged with measuring UK radio audiences, releases a quarterly
"As brands continue to find ways to cut through the clutter to reach customers, some are finding new avenues in audio engagement. Experimentation in sonic logos, branded podcasts, audio augmented reality, and innovation in audio advertising and content are challenging brands to define what they sound like" – we can find out from the annual
Paul Cocks, EMEA product strategy lead, Google, shares the experience of an advertising campaign using audio ads. "We ran a campaign with Nestle and Zenith last year to test the effectiveness of this where we used all three and looked at the incremental reach on display and video by themselves versus display, video and audio bundled
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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