AdTech Archives - Page 10 of 13

FIPP: AdTonos Appoints Tony Moustakelis, previously Director of Business Development at iHeart Media, as Business Development Director and opens new office in the US

AdTonos, run by Radio Net Media which successfully monetises gaming, podcasts, audiobooks, music and radio streams for over 200 recognised publishers across the UK, EU, LATAM and the US, has appointed Tony Moustakelis to support the growing demand in the US. AdTonos’ audience has grown over five times in 2021 and now, achieving over 5

By admin|2022-05-12T13:18:13+01:00May 11th, 2022|In the media, Uncategorized|0 Comments

MediaShotz: AdTonos names Tony Moustakelis as Business Dev. Director as it opens first US office

AdTonos, run by Radio Net Media has appointed Tony Moustakelis to support the growing demand in the US. Tony Moustakelis Moustakelis has over 10 years of experience as a Business Development Director at iHeart Media and has worked in sales for over 16 years among others at AT&T Mobility in the US. His previous responsibilities

By admin|2022-05-19T10:16:25+01:00May 11th, 2022|In the media|0 Comments

AdTonos Appoints Tony Moustakelis as Business Development Director and opens its new office in the US

Digital audio advertising platform and one of the fastest-growing companies in the audio advertising industry, AdTonos, appoints Tony Moustakelis, former Director of Business Development at iHeart Media, as a Business Development Director (US) London, UK, 11th May 2022 - AdTonos, run by Radio Net Media which successfully monetizes gaming, podcasts, audiobooks, music and radio streams

By admin|2022-05-11T10:21:58+01:00May 11th, 2022|Press release|0 Comments

FIPP: AdTonos on the exciting growth and future of digital audio advertising

Whether podcasts, radio, or smart-speaker interactions, audio formats have long been difficult nuts to crack when it comes to monetisation. One strategy is digital advertising, which has been going through something of a boom in recent years, partly fuelled by a turn towards audio during the pandemic. One firm helping to connect advertisers with publishers is

By admin|2022-05-23T16:47:13+01:00May 9th, 2022|From the market, In the media, Uncategorized|0 Comments

Radio and Podcast Hosts and the Halo Effect

A recent study sponsored by iHeartMedia and PMX and conducted by Magid reveals that radio and podcast listeners see radio and podcast hosts as authentic and trustworthy. Did you know that this can also have a positive effect on brand perceptions? The Study’s Findings Radio hosts were found in the study to be “some of

By admin|2022-05-09T15:27:18+01:00May 9th, 2022|From the market, News, Uncategorized|0 Comments

Mental Health Awareness for Marketers: Empowering Teams

9 -15 May 2022 is Mental Health Awareness Week. While societies have made leaps and bounds in recent years around talking about mental health issues in more positive ways, Simon Dent (founder and managing director of Dark Horses) noted in his 2019 article for The Drum that the marketing industry still has a long way

By admin|2022-05-09T09:30:17+01:00May 6th, 2022|News|0 Comments

Leading the Way in Audio Advertising: AdTonos CTO Thought Leadership Series, Part 1 of 3

AdTonos is a world-leading adtech that exponentially increases monetisation for advertisers, publishers and developers. AdTonos’ solutions can integrate into mobile gaming platforms, audiobook platforms, digital audio streams, online radio and podcasts across Europe, the United States, Asia, Africa and LATAM. These solutions operate on smart speakers and voice-assisted mobile devices operating on Android or iOS.

By admin|2022-07-04T10:28:17+01:00May 5th, 2022|From the market, Uncategorized|0 Comments

AdTonos VP of Sales on Q1 2022 IPA Bellwether Report

The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.

By admin|2022-04-22T15:36:22+01:00April 22nd, 2022|From the market, News, Uncategorized|0 Comments

Performance Marketing World: AdTonos VP of Sales on Q1 2022 IPA Bellwether Report

The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.

By admin|2022-05-19T10:41:16+01:00April 20th, 2022|From the market, In the media|0 Comments

Business Insider: Partnership to Unlock New Contextual Targeting Capabilities

Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find

By admin|2022-05-07T09:06:53+01:00April 14th, 2022|In the media, Uncategorized|0 Comments