The industry experts and IAB UK’s Audio Group members shared tier insights for The Drum’s Focus Week on Consumer Tech. One such expert, Michal Marcinik, CEO and Founder of AdTonos, highlights the profound influence of evolving consumer technologies on the reach and effectiveness of digital audio advertising.
Michal said: “Evolving consumer technologies are significantly increasing the reach of digital audio advertising. These devices make it easier for users to access audio content anywhere, anytime, driving higher engagement.”
“Audio technology can be a great forefront for video advertising as it’s cheaper to experiment with. This may be a great opportunity for those ad buyers who are looking for innovative, industry-first case studies.”
With AI-fueled personalisation, brands can now engage in authentic, contextually relevant conversations with consumers, unlocking new ROI levels and brand-consumer engagement.
This compelling feature illuminates the transformative power of emerging consumer tech in reshaping the digital audio advertising landscape, offering industry professionals valuable insights and inspiration for future campaigns.
To delve deeper into this fascinating topic, follow the link to the full feature article and unlock the potential of digital audio advertising in the age of consumer technology.
