A very interesting blog post from a former iHeart employee, stating that the radio industry has now fully understood the potential behind the podcasting market and is in the race for acquisitions.

“When I left the radio, my biggest concern was that they weren’t listening, not to the shows, but the needed change they represent. Today, establishment radio professionals have been brought to their knees by the constant chorus of adoration for the burgeoning podcast-first innovators.”

Read more: How radio has consumed the podcast world.