Collision began with an impressive line-up of tech start-ups presenting their pitches to an audience of hundreds of people. From fintechs to software testing networks, climate change solutions to bidding and contracts platforms, an intriguing array of businesses brought their missions to life on stage! Some of the Stand-out Startups We Heard From Startups like
Digital Audio for Publishers Have you heard? Podcast ad revenues will reach an estimated £64 million by 2025 in the UK alone, and audiobook revenues are through the roof! Digital audio ad spend on podcasts is predicted to increase by 47% to $2.1 billion in the US market in 2022. So with digital audio’s growth
Millions watched from around the world as Ukraine sang its way to Eurovision victory, showing that, even in the darkest of times, music and sound can provide some kind of relief, perhaps even rally the spirit. In fact, as Michal Marcinik, CEO of sound-based adtech AdTonos, explains below, music and sound have a powerful connection
Paul Smith, AdTonos’ SVP of Sales, shares his thoughts on interactive ads and how they are revolutionizing digital advertising on mobile gaming platforms. As the media and entertainment landscape has shifted and evolved, so too has the advertising industry that keeps it free. So far, this has worked rather well. There is one thing, however,
The Smart Speaker Audience at a Glance What does the audience for smart speaker audio look like in 2022 so far? A recent study by NPR on Smart Audio surveyed 1190 smart speaker owners, 560 users of voice-operated assistants on non-smart speaker devices and 584 users of non-voice enabled devices. The ways in which smart
It’s the perfect time to be a publisher or an advertiser on audiobook platforms! Audiobook audiences and revenues have grown for 10 consecutive years, and in 2021 alone, revenues increased to $1.6 billion. That’s a huge 25% boost in revenue! The Most Popular Audiobooks Genres In 2021, approximately 74,000 audiobooks were published, with Science Fiction
Did you catch our CEO, Michal Marcinik’s talk at The Next Web? Michal helped counter the misconception that audio is a ‘victim of the background’. Rather, technological evolution throughout history has been driven by audio, and so it’s safe to say that audio can play a massive role in the proliferation of advertising in the
AdTonos had the great privilege to attend ATS London 2022. Many thanks to the ExchangeWire team for putting together such a brilliant event! Listen Up: Why Audio Needs to Make its Mark in the Digital Advertising Landscape We were so excited to have the opportunity to talk about how digital audio is having its heyday,
Did you know that since 2014, podcast creators have generated over $150 million through Acast alone, with net sales revenue skyrocketing by 73%? Independent research studying the preferences of 18000 across the UK, US and Sweden analysed the likeability of ad creative, quality of storytelling, brand preference and other measures shows that 3D podcast ads
Many thanks to the fantastic organisers behind IAB Forum Warsaw! It was especially encouraging to see ongoing discussions about social and environmental responsibility in marketing, through sessions on carbon footprints as KPIs (led by Spark Foundry’s Małgorzata Hejka, and Zenith’s Agata Szustak), how technology can drive socially responsible marketing (led by Scattered’s Dominik Ryżko) and
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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