Uncategorized Archives - Page 11 of 12

The Evening Leader: AdTonos and NumberEight Announce Cross-Media, Audio-First Partnership to Unlock New Contextual Targeting Capabilities

Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR, Apple's ATT Privacy Framework, Google Privacy Sandbox), advertisers will find

By admin|2022-05-23T09:21:19+01:00April 7th, 2022|In the media, Uncategorized|0 Comments

Podcast Advertising: The Audio Channel of the Future?

The Exciting Potential of Podcast Advertising Did you know that according to a new study, podcast advertising can increase trust levels in advertised products by 18%? Podcast advertising also has a halo effect on brand perceptions. Just by promoting a brand on a well-respected podcast (e.g., one of The Guardian’s podcasts) audience opinions about that

By admin|2022-03-23T09:45:26+00:00March 23rd, 2022|From the market, News, Uncategorized|0 Comments

ExchangeWire: AdTonos appoints Lisa Stevenson as their UK Business Development Director

AdTonos are pleased to announce that we have appointed the brilliant Lisa Stevenson as a Business Development Director, to support and grow our company in the UK, as featured in ExchangeWire. Lisa brings with her a wealth of experience and an impressive set of accolades; having designed and presented on her own restricted licence radio

By Katarzyna Bargielska|2022-04-02T07:48:44+01:00March 22nd, 2022|In the media, News, Uncategorized|0 Comments

Navigating the Post Third-Party Cookie Era

How do we prepare for a post third-party cookie era? "Companies need to do their utmost to comply with the law while using data for advertising related purposes." - IAB Europe’s 2021 Third-Party Cookies Guide As digital marketers approaching a post third-party cookie era, we increasingly have to contend with legal restrictions on data capture,

By admin|2022-03-18T13:46:28+00:00March 18th, 2022|From the market, Uncategorized|0 Comments

Celebrating Women in Tech for International Women’s Month 2022

In case you missed it, NumberEight launched a great “7 Days of Women for Women” campaign to celebrate women in Tech for International Women’s Month. Every year, across the world, we celebrate women and their achievements on International Women’s Day. However, there are too many inspiring women for just one day, which is why NumberEight

By admin|2022-04-02T16:07:46+01:00March 17th, 2022|In the media, Uncategorized|0 Comments

ExchangeWire: AdTonos Represents British Innovation with DIT at 4YFN

AdTonos partnered with the Department of International Trade (DIT), representing British Innovation Internationally at 4YFN, during the Mobile World Conference in Barcelona. AdTonos are representing British innovation internationally, and the first occasion was at the Mobile World Congress (MWC) in Barcelona, 28th February-3rd March 2022. AdTonos was one of only 10 startups representing the UK

By admin|2022-04-08T11:09:11+01:00March 4th, 2022|In the media, Uncategorized|0 Comments

Our support to code engineers, founders and testers from Ukraine

A special message from our CEO and Founder Michal Marcinik: 🇺🇦🇵🇱🇬🇧 As a company, we decided to give our support to all code engineers, founders, testers that volunteered to join Ukrainian territorial defence by shipping 100 complete sets of thermal underwear made by Polish company, Helikon. The list of supplies needed is long and the

By admin|2022-03-14T08:16:31+00:00March 2nd, 2022|Uncategorized|0 Comments

AdTonos represents British innovation with DIT at Barcelona for 4YFN

AdTonos partners with DIT representing British Innovation Internationally at 4YFN. We are promoting our product Sandstrom SDK which allows for monetizing mobile games with non-intrusive audio ads. In light of the recent partnership of AdTonos and the Department of International Trade (DIT), we will now be representing British innovation internationally, and the first occasion will

By Katarzyna Bargielska|2022-02-18T12:07:53+00:00February 18th, 2022|From the market, News, Uncategorized|0 Comments

The future of podcasting in 2022 and beyond!

We are looking forward to The Podcast Futures 2022 event, in just over a week. Our very own VP of Strategic Partnerships Paul Cranwell is attending. Be sure to say hello if you see us! We're proud to attend with some of the best in the industry speaking about the future of podcasts. Learn more

By Katarzyna Bargielska|2022-02-16T22:50:25+00:00February 15th, 2022|From the market, News, Uncategorized|0 Comments

Audio – changing the game for marketers

Did you know that a survey found that nearly 70% of respondents exposed to podcast advertising agreed the ads increased their awareness of new products or services? "According to recent research, nearly 60% of U.S. consumers older than the age of 12 listened to podcasts in 2021, with 15 billion hours spent in total listening to podcasts

By Katarzyna Bargielska|2022-02-16T22:44:24+00:00February 10th, 2022|From the market, News, Uncategorized|0 Comments