"YoursTruly was developed to realise the significant and fast-growing potential of native audio ad experiences. In practice, an ad featuring an interaction trigger is inserted into an ad break, once broadcast, listeners can react to the ad with a simple voice command to engage the voice assistant and complete the desired action before being returned
"New interactive radio adverts are starting to appear on Absolute Radio, Kiss Radio and Magic Radio via smart speakers. The first campaign run by audio advertising platform AdTonos, utilising its YoursTruly technology, in partnership with Octave and Omnicom Media Group’s PHD, delivered the ads on behalf of Audi across commercial radio stations for the first
"Programmatic ad platform AdTonos says a campaign for Audi in London marked the first time interactive audio ads have been launched across commercial radio on smart speakers. The U.K.-based company has a technology called YoursTruly that was used in a campaign in which listeners could react to the Audi ad with a voice command to book test
We fully agree and confirm the thesis of Mr Adam Jacobson the author of the article in Radio+ Television Business Report, who said: "What is being hailed as the first real-time interactive audio ad technology to work across commercial radio has been launched in the U.K. The technology will be ready to implement in the U.S. in
We are happy to invite you to read an article in MarTechSeries and learn more about our YoursTruly audio advertisement technology. The technology was debuted via an ad campaign that Omnicom Media Group’s PHD planned for Audi and delivered across Octave’s vast portfolio of commercial radio stations. YoursTruly has brought real-time interactivity to live radio
https://www.youtube.com/watch?v=RLMnXfelX4Y Welcome to TFN Meets, in partnership with the Department for International Trade's (DIT) Global Entrepreneur Programme. James Sutcliffe asked Michal Marcinik, CEO and Founder in AdTonos, a range of topics from data protection to shifting markets during The Founding Network. Watch the interview.
Q3 2020 Bellwether Report points to a marked decline in UK marketing budgets this year, followed by a robust recovery in 2021. The marketing industry shares its thoughts on the news that the COVID-19 pandemic is continuing to damage marketing budgets in the Mobile Marketing Magazine article, which also includes the voice of AdTonos. “It’s easy
The deal will grant advertisers access to thousands of radio stations that simultaneously integrate with AdTonos’ end-to-end platform, and reach a vast new cohort of listeners. The audio ads will be played in-stream on radio stations and will start generating revenue immediately after the radio stations sign up to the AdTonos platform. AdTonos and QuantumCast
"The integration of programmatic audio platform, AdTonos, with a cloud-based platform, QuantumCast, extends the possibilities of audio advertising for publishers and brands. QuantumCast, the leading audio streaming provider in Germany and AdTonos, run by Radio Net Media which successfully monetises streams of over 200 recognised publishers across the EU, the UK, LATAM and the US, announced their
"AdTonos and QuantumCast have implemented a first-of-its-kind technology solution that will grant advertisers access to thousands of radio stations that simultaneously integrate with the end-to-end platform. The audio ads will be played in-stream on radio and will start generating revenue immediately after the radio stations sign up to the AdTonos platform." "This partnership marks AdTonos’
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
HQ Office
10 Bloomsbury Road, WC1A 2SL, London
North America Office
175 Greenwich Street, Manhattan
New York 10007, USA
Company Details
71-75 Shelton Street, WC2H 9JQ, London
VAT: GB 292 5408 88 CN: 10483422
adtonos.com
:butch
