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In one of our blog posts, we discussed Profit Ability 2: The New Business Case for Advertising study and debated ROI, especially in audio campaigns. Today, we are talking about a different topic. Understanding where to invest your budget for maximum return is crucial in advertising. A recent study, Profit Ability 2: The New Business

Recent findings from the "Profit Ability 2: The New Business Case for Advertising" study shed light on the remarkable efficacy and value of audio advertising in today's dynamic media landscape. Conducted under the auspices of Thinkbox and bolstered by data from industry giants such as Ebiquity, EssenceMediacom, Gain Theory, Mindshare, and Wavemaker UK, this extensive

As digital audio continues to rise, traditional radio maintains a dominant position, capturing nearly 60% of audio advertising revenues in 2024. Despite this, digital audio advertising is projected to grow by 6.8% this year, reaching $7.12 billion and constituting 40.4% of all audio ad revenues. This surge in digital audio ad spending compensates for a

In the ever-evolving realm of digital advertising, staying informed about market trends and shifts is paramount for businesses aiming to thrive in the competitive landscape. The latest IAB UK and PwC full-year Digital Adspend report for 2023 offers a comprehensive overview of digital advertising spending, unveiling notable insights and trends that shaped the industry over

In the ever-evolving landscape of online marketing, one segment continues to stand out in the US: digital audio. According to the 2023 IAB Internet Advertising Revenue Report by PwC, digital audio, comprising podcasts, streaming radio, and online music services, experienced the most robust growth rate of any online media for the second consecutive year. The

In one of our previous blog articles, we extensively discussed the Edison Research findings of their annual Infinite Dial study. Today, we will focus on podcasts and revealing insights for marketers and media agencies. Here are the key takeaways regarding podcasts: Podcasting’s Growing Influence Podcasting merits a more substantial position in media strategies rather than

The latest findings from Edison Research's annual "Infinite Dial" survey for 2024 reveal a remarkable surge in podcast consumption across the United States. Supported by Audacy, Cumulus Media, and SiriusXM Media, this comprehensive survey provides invaluable insights into evolving digital audio trends. Cumulus Media's Westwood One extensively discussed the study's conclusions in an article on

Last week, at the Advertising Research Foundation’s AUDIENCExSCIENCE conference, Mediaprobe unveiled a revolutionary study that challenges the conventional wisdom surrounding audio advertising. Using second-by-second electrodermal activity (EDA) measurements, Mediaprobe delved deep into the emotional impact of AM/FM radio ads, uncovering surprising results that defy expectations. Here are the key highlights Despite lacking "sight, sound, and

In the ever-evolving advertising landscape, digital audio platforms have become powerful channels for effectively reaching audiences. The Americas, in particular, are experiencing a significant surge in digital audio advertising, driven by changing consumer preferences, technological advancements, and strategic investments by major players in the industry. Market Insights and Projections According to Statista data in March

Political advertising is transforming significantly, driven by changing media consumption habits and evolving campaign strategies. As campaigns and interest groups gear up for the 2024 election, they are poised to invest record amounts in promoting candidates and causes across various media channels. While linear TV remains a cornerstone of political advertising, there's a notable shift