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Despite economic challenges and uncertainties, the global radio advertising market is expected to experience steady growth over the next decade. A new report from Research and Markets projects encouraging expansion driven by increased digital radio adoption, a rise in listener numbers, and infrastructure development. Radio Advertising Market Snapshot Radio advertising has shown modest growth, with

Audio measurement has evolved significantly. Gone are the days of waiting until the end of a campaign to see results. Today, advanced tools allow advertisers to track, optimise, and even predict campaign performance from the start. Here are three game-changing moves transforming audio advertising measurement. Bridging Brand and Performance Metrics The traditional divide between brand-building

As third-party cookies face extinction, the advertising industry finds itself at a pivotal moment. Google’s decision to phase out third-party cookies, a staple of digital advertising for years, alongside Safari and Firefox’s complete cookie phase-out, has left marketers grappling with new challenges. Yet, this evolution marks a golden opportunity to embrace a rising star in

The holiday season is crucial for brands aiming to stand out in a crowded market. With consumers ready to shop and spend, audio ads are a powerful tool to capture attention and drive conversions. Audacy’s latest data reveals that multi-channel audio ads boost reach and deliver impressive returns on investment during this high-stakes season. Start

In today's fast-evolving media landscape, digital audio is emerging as a powerful force. With people spending more time on their phones, smart speakers, and connected cars, digital audio content has never been more accessible. And the growth in listening habits, combined with immersive environments and advanced targeting capabilities, makes digital audio one of the most

Acast, one of the world’s largest independent podcast platforms, has just released Podcast Pulse, an insightful report created in collaboration with Edison Research, Dentsu and Podscribe. Based on responses from over 1,000 U.S. podcast listeners, the report reveals powerful insights into how podcasting impacts advertising effectiveness across three core themes: The Multiverse of Podcasts, Genuine

The UK advertising landscape is experiencing a remarkable resurgence, with ad spending reaching nearly £20 billion (£19.6 billion) during the first half of 2024. This surge is highlighted in the latest Advertising Association (AA) and WARC Expenditure Report, which reveals that the advertising market recorded a significant £10 billion spend in the second quarter alone—a

AI is undeniably transforming the advertising landscape, emerging as the most disruptive change in recent years. Nearly every brand is integrating AI into its marketing strategies, signalling that this isn't just a passing trend—it's here to stay and make a significant impact. With major brands and agencies ramping up AI-driven campaigns, it's clear that AI

As we enter 2024, the landscape of digital advertising in the US continues to evolve, with digital channels capturing a staggering 77.7% of total ad spend. While retail remains the largest contributor by sheer volume, this year marks significant shifts in growth drivers, with sectors like telecom and politics making strong advances. Let’s dive into

If you’ve noticed more ads in your favorite podcasts lately, you’re not alone. Podcast advertising is booming, and ad load is increasing right along with it. According to recent data, US podcast ad spend will hit $2.28 billion in 2024, marking a 15.9% growth compared to last year. This surge in investment has led to