From the market

A recent survey by Acast and Attest reveals that podcasting offers significant growth opportunities for global marketers. It showcases its potential to reach untapped audiences and engage consumers effectively. Conducted between September and October 2023, the study surveyed 500 full-time marketers and advertisers from the USA, Canada, UK, Australia, and Singapore. Key Findings Accurate Targeting

In recent years, there has been a noticeable surge in the popularity of women's sports, prompting Nielsen to suggest that it may be the best bet in sports content right now. From the remarkable 24 million viewership of the final game in the 2024 Women’s NCAA tournament to the UK's National Women’s Soccer League experiencing

The recent report, "Digital Audio Ad Spending Forecast and Trends Q2 2024: US Audio Advertising Gets a Digital Boost, but It Still Trails Other Media," has been released and is now available on ResearchAndMarkets.com. This report sheds light on current and future digital audio ad spending trends in the United States. Despite traditional radio advertising

Measuring campaign performance has become increasingly complex in today's fragmented advertising landscape. Traditional metrics like impressions, viewability, and click-through rates are insufficient. The emergence of attention as a critical metric offers advertisers a more comprehensive understanding of consumer engagement, significantly enhancing campaign effectiveness. Why Attention Matters Attention allows advertisers to gauge how effectively their ads

The landscape of podcast consumption is evolving, and as we step into 2024, it's worth examining global trends. New podcast listener statistics from YouGov have delved into 47 international markets to reveal where people regularly tune into podcasts. Among the surveyed consumers, 40% report listening to podcasts for more than an hour per week, with

The recent Sonic branding agency amp study suggests that synchronising audio with visual logos could yield more favourable outcomes than merely adding music. The study, which involved 300 US-based participants, demonstrated a significant impact of audiovisual logos on brand perception. Participants were asked to evaluate 15 visual logos, both with and without accompanying sonic logos,

  Radiocentre Ireland, in collaboration with research company Colourtext, has recently conducted a groundbreaking research study called CampaignFX. This study aims to evaluate the effectiveness of Irish audio advertising and provide Irish advertisers and agencies with valuable insights into how their audio campaigns are performing. CampaignFX is the most comprehensive analysis of audio advertising effectiveness

In a recent report by Voices, the leading voice-over marketplace, titled "Sound On: The Power of Audio When Building a Brand," the impact of audio on viewer engagement with advertisements and branded social media content was analysed. Based on a survey of 1,000 Americans, the report revealed compelling insights into the significance of audio in

GroupM, the prominent media agency, has recently unveiled its midyear update to the advertising outlook, projecting significant growth in the advertising market. The 2024 Midyear Global Advertising Forecast delves into the potential influence of external factors, such as technology, culture, government, and the economy, on the future of advertising in the upcoming months and years.

The 2024 US elections are driving a significant increase in advertising spending, particularly in the audio sector. Political campaigns recognise the power of audio ads to reach and engage a broad audience effectively. With the proliferation of digital audio platforms, including streaming services and podcasts, campaigns are leveraging this medium to connect with voters more