From the market

In a world where many apps and digital platforms are vying for our attention, super apps have emerged as a potential solution to simplify and streamline our digital experiences. Superapps, which integrate multiple functions such as messaging, payments, shopping, and more into a single platform, have the potential to revolutionise the way we interact with

In the ever-evolving advertising world, connecting with consumers across various channels is crucial to staying relevant and impactful. While many marketers are familiar with traditional channels such as social media, display advertising, and connected TV (CTV), it's essential to recognise the potential of emerging channels in programmatic media buying. In today’s blog post, we'll explore

The advertising world is experiencing a significant evolution, with growth trajectories that promise unprecedented changes in how brands engage with consumers. As we look forward to 2024 and 2025, the global advertising market is poised for a remarkable leap, with projections indicating a 10.5% rise in ad spend that will exceed the $1 trillion mark

The podcasting landscape in the US is evolving rapidly, and the latest study from Sounds Profitable, in cooperation with Signal Hill Insights, represents the country's most extensive publicly available study of podcast consumption. With a sample of over 5,000 Americans aged 18 and above, this comprehensive report, "The Podcast Landscape" provides invaluable insights into podcast

New data reveals a fascinating trend in audio consumption: the average American spends an impressive 4 hours and 5 minutes daily engaged with audio media. Nearly 20% of their day is devoted to listening to radio, podcasts, music streaming services, and satellite radio. But what exactly are they tuning into, and where are they doing

Advertising is entering a new era, with audio advertising emerging as a dynamic way for brands to engage with consumers more effectively and less disruptively. As more people turn to audio content, advertisers quickly recognise the distinct advantages audio platforms offer. The Growth of Audio Advertising According to Statista, spending on audio advertising is expected

As we look ahead to 2024, programmatic advertising is poised for significant shifts. The latest “Future of Programmatic 2024” report by WARC, in partnership with NewtonX, highlights five critical trends that will define the landscape over the next 12 months. With input from 100 programmatic experts, this report sheds light on the challenges and opportunities,

The start of 2024 has been eventful, with industry-shaping developments and key trends emerging across the advertising and marketing landscape. From debates over AI implementation to the evolving impact of cookie deprecation and the rise of environmental consciousness, the industry has been navigating through various critical issues. To provide insights into the industry's response to

The local advertising landscape in the U.S. is set for significant growth, with projected revenues across all local media expected to hit $171 billion by 2025, according to BIA Advisory Services’ recent U.S. Local Advertising Forecast. This marks a 5.5% increase in non-political spending over the revised 2024 estimates despite a slight overall decline due to

This year, not only is the temperature breaking records, but holiday marketing is heating up as well. From political events and the Olympics to back-to-school shopping and the frenzy of Black Friday leading into Christmas, the holiday season is more packed than ever. Courtney Hopkins, VP of Strategic Partnerships at Rokt, shares with MAD//Insights three