Why Audio + Digital Is the Perfect One-Two Punch for a Knockout Ad Campaign and combination of digital strategy and audio strategy can produce higher ROI and deliver a broader reach, explains Buck Robinson, Partner and Chief Radio strategist at The Media Manager in Martechadvisor articles. "Both audio and digital advertising has strengths and weaknesses.
Speakers and delegates from more than 15 countries attended a conference at the European Parliament in Brussels on Wednesday (9 October) to discuss the future of radio and audio. The event "Audio Revolution: Radio’s future in an age of tech giants" was organised by the Association of European Radios (AER), the voice of commercial radio
Marketing-Interactive has recently shared some predictions on programmatic advertising in 2019. When it comes to audio, the belief is more than optimistic. As we can read "Report by WideOrbit last year said the percentage of ad buyers that purchase radio and digital audio advertising with programmatic technology will nearly triple in the next 12 months. Ad
https://www.youtube.com/watch?v=l0r9lk4Q0Rg&t=3s The Radio Net Media Ltd., which provides AdTonos – programmatic audio advertising solution for radio stations, proudly announced that has been accepted to The Global Entrepreneur Programme (GEP) ran by the Department for International Trade in the UK. The Global Entrepreneur Programme (GEP) is a mentoring programme for globally-minded entrepreneurs, which aims
Exchange Wire has asked hundreds of industry thought leaders what they believe 2019 will hold for the digital advertising industry and recently published an article to cover the audio advertising industry. One of the best quotes are from James Welch, Lead Consultant, Orchestra, who says: "Some say 2019 will be the year of AR, VR, ML, AI,
The MediaRoad Vision Paper on the Future of Media Innovation presents a concerted effort to offer practical policies to support the European media sector’s digital transformation and ensure its future sustainability in an increasingly competitive global market. You can read the report here (pdf). AdTonos is a proud official stakeholder of MediaRoad's Network Hub.
A very interesting blog post from a former iHeart employee, stating that the radio industry has now fully understood the potential behind the podcasting market and is in the race for acquisitions. "When I left the radio, my biggest concern was that they weren’t listening, not to the shows, but the needed change they represent.
"New Global Order or New Global Mess? The World Upgraded: Vision and Responsibility" was the headline for this year EFNI held, as always, in one of Polish most beautiful cities, Sopot. And we were delighted to attend such a notable event. Over 60 events: plenary sessions, panel discussions, counterpoints, night owl discussions or open meetings
"The EU’s General Data Protection Regulation (GDPR) has produced an atmosphere of caution across the industry with marketers the world-round now adopting a conservative approach to consumer privacy. As the law's enactment sparks a widespread depletion in fortunes in the European Ad Tech sector, The Drum probes the consequences and looks at attitudes to the
On the 7th of June, a conference organised by the Association of European Radios took place in one of the EU Parliament plenary rooms. The main subject was "Radio is Your Trusted Guide in the Digital Single Market" and covered areas of the recent legislation process. Our CEO, Michal Marcinik was one of the exceptional
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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