From the market

Radio is enjoying a revival, as technological advances drive its evolution as an innovative and progressive ad medium, Flora Williams, account director at Amplifi. Radio has been a staple medium for years for many clients. Its emotional connection, competitive ROI, pinpoint regionality, cost-efficient alignment with talent and multiplier effect with other media has ensured its

A recent study by Reuters Institute conducted with cooperation by the University of Oxford shows that half of connected speakers users such as Amazon Echo or Google Home use it to play the latest news. As the authors say: "these devices become more widely available, they could disrupt both the smartphone and the radio itself.