For those of you, who like numbers, we have some new statistics published by Radiocentre regarding audio marketing. Advertising Association/Warc Expenditure Report expects that general spendings on advertising in the UK will grow 18,2% this year giving a market size of £27.8bn. It would be an even bigger annual growth than the one in 1988
"2021 is the year sonic branding enters the mainstream" In today's article, we’ll take a look at the newest analysis of the importance of audio in building the company’s brand. It’s nothing new to say that audio is getting more and more significant if we talk about the recognition of a brand. It’s no longer
"The pandemic has shown advertisers the need for personal connections and offered an opportunity to speak to consumers on a one-to-one basis" – we can read in a NewDigitalAge article. The pandemic has changed a lot in our daily lives. Even though it’s been around for a while now, we still need to take steps
The European Broadcasting Union released a report "Audience Trends: Radio". The EBU’s annual radio audience report presents the latest figures for listening times, reach and PSM market share across Europe. The report discovers radio listening habits across Europe, from the world’s foremost alliance of Public Service Media and gives an overview of radio consumption between 2015
Today we will discuss the topic of artificial intelligence in voice technologies on our blog. However, this hasn't applied directly to audio marketing yet. Is it shortly to will be possible to introduce the voices of famous people who are no longer among us in the audio ads or podcasts? What is the potential for
“The latest IPA Bellwether report paints a positive picture of the recovery of the industry. It is extremely encouraging to see marketing budgets thriving again for the first time since 2019, with ad spend forecasts also set to improve throughout 2021.” – said Elizabeth Brennan, Head of Advertiser Strategy, Permutive. She continued: “With the recent
"According to UK econometric analysis radio produces £7.70 revenue ROI for every pound spent – second only to TV overall, and higher in a number of product categories e.g. retail, finance, travel, automotive. This is supported by a separate analysis which demonstrates that radio delivers profit ROI of £1.61 per £1 spend, again second only
Radiocentre has created the Radiogauge Predict, a great tool for analyzing the effectiveness of radio advertising. The radio campaign analyser aggregates effectiveness data from hundreds of campaigns giving a unique insight into how radio works and what can deliver to a marketing campaign. The analyzer allows search by sector, media mix and refines data by
There is no doubt that there is an acceleration in the smart speaker's usage. About 20 million smart speaker users in the UK as of early 2021. Over 38% of UK adults owned a smart speaker at the start of 2021. That was up from 30.7% at the beginning of 2020 and reflected 24.5% growth
That's question is asking Ruxandra Obreja, Chairmen of Digital Radio Mondiale in the article in RadioWorld on May 24th, 2021. The author considers whether DRM's (digital transmission system intended for use in the existing broadcasting bands below 30 MHz, long, medium and short waves, AdTonos note) tech features can make it more attractive for hybrid
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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