In one of their latest articles, ExchangeWire writes about the consolidation in digital audio. You can find there an analysis of the investment within digital audio over the course of the last nine months. It proves that the market has great potential. Investments in companies offering digital audio products totalled $10.84bn (£7.97bn) from the
Every year, the winter shopping season starts earlier and earlier. Commonly, people tend to buy holiday gifts on Black Friday or Cyber Monday but this year Amazon predicts that people will start to buy them in October! It’s a bit of a shock considering it’s a season for jack-o-lanterns and trick-or-treating, but it’s supported by
AdTonos appoints Paul Cranwell as VP of Strategic Partnership to its team. Paul is a partnerships and business development specialist with over 25 years leading teams in digital, traditional media and advertising in both media owner and marketing agency positions. Paul’s relationship development experience is both global and UK based focusing on sales development, marketing,
Magna Global, a media intelligence company, has released the next edition of the U.S. Advertising Forecast report. The analysis shows the difference in ad spend between the first half of 2021 and the same period in 2020. Results show that every part of the advertising ecosystem is growing. If it comes to digital audio, we
The pandemic situation changed everything. It completely reorganised our day-to-day lives as well as the way we look at things that surround us. Separation, isolation and deprivation of contact don’t have a positive effect on us. After that long time of unusual circumstances, the casual way to work isn’t casual at all. It’s the
Following the IAB Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual targeting solutions, ExchangeWire speaks to industry professionals for their take on how advertisers can leverage programmatic opportunities within this rapidly-growing channel. Michal Marcinik, our CEO and founder commented: Performance data key "Audio can now offer
Estée Lauder launched an audio campaign for its new fragrance Beautiful Magnolia. The spot focuses on four love stories depicted in the ad. The name of the brand is briefly mentioned at the beginning and the end of the ad. Until now luxury products have been promoted by their look or feeling. Values-based marketing is
A long long time ago (more precisely 20 years ago) in the audio world there was peace and quiet... and then Apple completely changed the course of the music industry by launching the iPod. That was the spark that started a new ecosystem of music streaming and podcast apps that we can observe and use
When? Wednesday 08 September 2021, 14:00 - 15:35 (Registration 13:50 - 14:00) Where? Wherever you want – just click here to sign up*. Do you like to listen to passionate and creative people? If so, you surely have to join IAB’s Audio Week webinar! It’s an event during which you’ll get to know experts from
Technology is no longer sneaking into our lives, it’s ostentatiously living rent-free right in the same room. And that’s marvellous news for audio marketing! The numbers are truly impressive. The absorption of voice technologies by society took place at an even faster pace than the popularization of smartphones. By 2023, voice commerce is projected to
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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