Estée Lauder launched an audio campaign for its new fragrance Beautiful Magnolia. The spot focuses on four love stories depicted in the ad. The name of the brand is briefly mentioned at the beginning and the end of the ad. Until now luxury products have been promoted by their look or feeling. Values-based marketing is
A long long time ago (more precisely 20 years ago) in the audio world there was peace and quiet... and then Apple completely changed the course of the music industry by launching the iPod. That was the spark that started a new ecosystem of music streaming and podcast apps that we can observe and use
When? Wednesday 08 September 2021, 14:00 - 15:35 (Registration 13:50 - 14:00) Where? Wherever you want – just click here to sign up*. Do you like to listen to passionate and creative people? If so, you surely have to join IAB’s Audio Week webinar! It’s an event during which you’ll get to know experts from
Technology is no longer sneaking into our lives, it’s ostentatiously living rent-free right in the same room. And that’s marvellous news for audio marketing! The numbers are truly impressive. The absorption of voice technologies by society took place at an even faster pace than the popularization of smartphones. By 2023, voice commerce is projected to
For those of you, who like numbers, we have some new statistics published by Radiocentre regarding audio marketing. Advertising Association/Warc Expenditure Report expects that general spendings on advertising in the UK will grow 18,2% this year giving a market size of £27.8bn. It would be an even bigger annual growth than the one in 1988
"2021 is the year sonic branding enters the mainstream" In today's article, we’ll take a look at the newest analysis of the importance of audio in building the company’s brand. It’s nothing new to say that audio is getting more and more significant if we talk about the recognition of a brand. It’s no longer
"The pandemic has shown advertisers the need for personal connections and offered an opportunity to speak to consumers on a one-to-one basis" – we can read in a NewDigitalAge article. The pandemic has changed a lot in our daily lives. Even though it’s been around for a while now, we still need to take steps
The European Broadcasting Union released a report "Audience Trends: Radio". The EBU’s annual radio audience report presents the latest figures for listening times, reach and PSM market share across Europe. The report discovers radio listening habits across Europe, from the world’s foremost alliance of Public Service Media and gives an overview of radio consumption between 2015
Today we will discuss the topic of artificial intelligence in voice technologies on our blog. However, this hasn't applied directly to audio marketing yet. Is it shortly to will be possible to introduce the voices of famous people who are no longer among us in the audio ads or podcasts? What is the potential for
“The latest IPA Bellwether report paints a positive picture of the recovery of the industry. It is extremely encouraging to see marketing budgets thriving again for the first time since 2019, with ad spend forecasts also set to improve throughout 2021.” – said Elizabeth Brennan, Head of Advertiser Strategy, Permutive. She continued: “With the recent
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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