Michal Marcinik, CEO & Founder at AdTonos At Advertisingweek you will find an article by Michal Marcinik, CEO & Founder at AdTonos, in which he talks about the latest trends in the field of digital advertising and tells us why audio advertising is brand safety. We encourage you to read the article below
IAB UK’s Digital Adspend report for 2021, conducted with PwC, shows that the digital advertising market grew by 41% last year to a total of £23.5 billion. The full-year Digital Adspend report for 2021 shows that the digital advertising market saw its biggest full year growth for 15 years last year, with investment up 41%
Paul Smith, SVP of Sales, AdTonos There have been some interesting developments in the audio streaming sphere: Spotify is trialling a new feature to its service, a section similar to Instagram’s Reels, Facebook’s Newsfeed, or TikTok’s For You feed. Spotify’s vertical scrolling feed would be a section specifically dedicated to encourage podcast discoverability,
The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.
The Q1 2022 IPA Bellwether Report highlights a positive trend in growth for marketing and advertising, as industries begin to recover from the aftermath of the pandemic. However, it isn’t all good news in the marketing industry. Ongoing issues caused by COVID-19, as well as geopolitical strife in Ukraine has resulted in greater inflation rates.
Paul Smith, SVP of Sales, AdTonos While this news might not mean a lot to Gen Z, every single millennial and even most boomers will be thrilled – or not so thrilled – to hear that LimeWire is back. But let’s be serious: LimeWire, at least, the way the public was first
The data speaks for itself - smart speakers are becoming a more common feature in the average household, and there is no shortage of voice assistant-enabled devices available to us. 640 million smart speakers are predicted to be installed by 2024 (Statista), 52% UK households with internet access also use smart speakers (Digital TV Europe)
Transparency is invaluable across the entire programmatic value chain. AdTechs and Martechs need to be able to attribute ad spend, or match ad impressions end-to-end. This is so that they can then carry out accurate financial audits, cost-benefit analyses and establish their marketing strategy's ROI. Stakeholders, investors, and partners expect transparency and honesty regarding ROI
Paul Smith, SVP of Sales, AdTonos Think of it as the latest development in The Big Audio Expansion: Amazon’s Amp, the latest of a host of audio-only social streaming platforms, following the footsteps of competitors big and small alike. It follows a number of initiatives – from Twitter’s Spaces and Facebook’s Live Audio
The Exciting Potential of Podcast Advertising Did you know that according to a new study, podcast advertising can increase trust levels in advertised products by 18%? Podcast advertising also has a halo effect on brand perceptions. Just by promoting a brand on a well-respected podcast (e.g., one of The Guardian’s podcasts) audience opinions about that
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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