It was such a privilege to not only attend Advertising Week Europe, but to deliver a live interview in front of such an amazing audience of advertising professionals, especially after years of restrictions on in-person events! AdTonos’ Digital Marketing Manager, Nida El Amraoui, delivered an inspiring interview about what it takes to be an inclusive
AdTonos is a world-leading adtech that exponentially increases monetisation for advertisers, publishers and developers. AdTonos’ solutions can integrate into mobile gaming platforms, audiobook platforms, digital audio streams, online radio and podcasts across Europe, the United States, Asia, Africa and LATAM. These solutions operate on smart speakers and voice-assisted mobile devices operating on Android or iOS.
Building for Success: Wojciech Lichota, CTO and Co-Founder Wojciech Lichota, Chief Technology Officer and Co-Founder of AdTonos, joined the company just over three years ago, and dedicated himself to creating one of Poland’s best R&D teams. Wojciech and his team have built and continue to develop the robust AdTonos platform. Through the team’s efforts, today
A recent study estimates that 193 million people listen to online audio on a monthly basis in the US alone. It also found that listeners are more likely to interact in a myriad of ways with ads that run on their favourite podcast; 45% will visit the brand website, 42% consider making a purchase of
Paul Smith, SVP of Sales, AdTonos The world is changing, and so is Netflix. Or, Netflix is changing, and so is the world. Hyperbolic? Perhaps. But the statement touches on truth: as Netflix has announced, it is to expand and transform its service offering to include cheaper, ad-funded plans, as well as venturing
Whether podcasts, radio, or smart-speaker interactions, audio formats have long been difficult nuts to crack when it comes to monetisation. One strategy is digital advertising, which has been going through something of a boom in recent years, partly fuelled by a turn towards audio during the pandemic. One firm helping to connect advertisers with publishers is
A recent study sponsored by iHeartMedia and PMX and conducted by Magid reveals that radio and podcast listeners see radio and podcast hosts as authentic and trustworthy. Did you know that this can also have a positive effect on brand perceptions? The Study’s Findings Radio hosts were found in the study to be “some of
Paul Smith, SVP of Sales, AdTonos I’m going to say something potentially controversial, but hear me out: the world of audio was always, and will always be, a metaverse. Let me explain. Soundwaves are not seen, yet they can transport you anywhere. Soundscapes can build universes that live inside the mind and weave
AdTonos is a world-leading adtech that exponentially increases monetisation for advertisers, publishers and developers. AdTonos’ solutions can integrate into mobile gaming platforms, audiobook platforms, digital audio streams, online radio and podcasts across Europe, the United States, Asia, Africa and LATAM. These solutions operate on smart speakers and voice-assisted mobile devices operating on Android or iOS.
Paul Smith, SVP of Sales, AdTonos In 1980, The Buggles released “Video Killed The Radio Star” – the music video that prophesied the end of the radio age. And here we are, over 40 years later, and radio – to the surprise of some – is still going strong. This is not, however,
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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