The data speaks for itself - smart speakers are becoming a more common feature in the average household, and there is no shortage of voice assistant-enabled devices available to us. 640 million smart speakers are predicted to be installed by 2024 (Statista), 52% UK households with internet access also use smart speakers (Digital TV Europe)
Transparency is invaluable across the entire programmatic value chain. AdTechs and Martechs need to be able to attribute ad spend, or match ad impressions end-to-end. This is so that they can then carry out accurate financial audits, cost-benefit analyses and establish their marketing strategy's ROI. Stakeholders, investors, and partners expect transparency and honesty regarding ROI
Paul Smith, SVP of Sales, AdTonos Think of it as the latest development in The Big Audio Expansion: Amazon’s Amp, the latest of a host of audio-only social streaming platforms, following the footsteps of competitors big and small alike. It follows a number of initiatives – from Twitter’s Spaces and Facebook’s Live Audio
The Exciting Potential of Podcast Advertising Did you know that according to a new study, podcast advertising can increase trust levels in advertised products by 18%? Podcast advertising also has a halo effect on brand perceptions. Just by promoting a brand on a well-respected podcast (e.g., one of The Guardian’s podcasts) audience opinions about that
How do we prepare for a post third-party cookie era? "Companies need to do their utmost to comply with the law while using data for advertising related purposes." - IAB Europe’s 2021 Third-Party Cookies Guide As digital marketers approaching a post third-party cookie era, we increasingly have to contend with legal restrictions on data capture,
AdTonos partners with DIT representing British Innovation Internationally at 4YFN. We are promoting our product Sandstrom SDK which allows for monetizing mobile games with non-intrusive audio ads. In light of the recent partnership of AdTonos and the Department of International Trade (DIT), we will now be representing British innovation internationally, and the first occasion will
We are looking forward to The Podcast Futures 2022 event, in just over a week. Our very own VP of Strategic Partnerships Paul Cranwell is attending. Be sure to say hello if you see us! We're proud to attend with some of the best in the industry speaking about the future of podcasts. Learn more
Did you know that a survey found that nearly 70% of respondents exposed to podcast advertising agreed the ads increased their awareness of new products or services? "According to recent research, nearly 60% of U.S. consumers older than the age of 12 listened to podcasts in 2021, with 15 billion hours spent in total listening to podcasts
We are so excited for Pocket Gamer Connects in London next week! This is the leading mobile gaming industry conference and we can't wait to participate! Back to real life! It’s traditional to start each year with a Pocket Gamer Connects conference at The Brewery in London. Please find out more about the conference here. Our
We’ve been waiting for it and it’s coming! Slush 2021 is bringing together the world’s leading founders, investors, executives and media at Helsinki Expo and Convention Center. Slush is all about inspiration, pitching and networking so don't hesitate to reach out to us if you want to meet in person! Slush has grown into the
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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71-75 Shelton Street, WC2H 9JQ, London
VAT: GB 292 5408 88 CN: 10483422
adtonos.com
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