Written by Paul Smith, SVP of Commercial, AdTonos Chances are, if you’re in the advertising business, you may have heard of ‘the attention economy’ (you might have heard of it even if you’re not). The concept in itself isn’t new – the term was coined in a 1971 paper by psychologist and economist Herbert A. Simon –
Written by Paul Smith, SVP of Commercial, AdTonos If the term “sonic branding” sounds new to you, the practice behind it definitely won’t. Many of the world’s biggest brands have their own sonic identity, from McDonalds to Netflix, and if you’re Mastercard, you’ve got a whole catalogue and album under your name. It’s the jingle, the quip,
Are you investing in podcast advertising in the long-term? Podcast ad spending is forecast to get a 27.4% boost to $1.7 billion in 2022. As the overall digital audio ad spend revenue goes from strength to strength, the question is: if you’re not investing in podcast ads, should you be? According to Emarketer podcast ad
Digiday highlighted that more focus is being shifted away from single-mindedly optimising ad placement and to advertising creative. No amount of behavioural, contextual targeting or data-driven campaigns will fully compensate for abrasive sounds, unattractive visuals or stale storytelling in adverts. So how can we get the most out of programmatic ads to boost their performance?
What do the best media mixes look like in 2022? With the growing costs of advertising on Google, Amazon and Facebook, as well as complications to data privacy and adapting to the ‘cookie apocalypse’, digital TV, native display on mobile devices, TikTok and audio streaming have been identified as hot new platforms for ads. So
Did you know that US podcast ad spend has been forecast to make up 8% of all podcast ad spend? This compares to 2.2% of programmatic podcast ad inventory sold in 2020. Despite the vast potential for programmatic ads in podcasts, many podcast channels and hosting platforms can’t yet accommodate a 100% automated, programmatic way
The Audio Advertising Landscape Since 2020, consumption of digital audio content has increased significantly; up to 26% of the UK population listen to a radio station on a weekly basis, spending an impressive 138 million hours per week listening to online radio. It is estimated that 52% of internet-using UK households own a smart speaker
What advertisers can learn from Spotify’s latest offering Different people require different things when it comes to working, but there is one element that many tune into to boost their concentration, or indeed their mood: music. No matter what the jam – or how many beats per minute – music and radio have the power
Our CEO, Michal Marcinik, was one of 25 leaders in adtech and digital marketing to be interviewed by Performance Marketing World about the Q2 Bellwether Report. Here’s what he had to say: “The results of the quarter are obviously no cause for celebration for the audio industry as a whole, but it’s worth bearing in
Paul Smith, AdTonos’ SVP of Sales, shares his thoughts on introducing Alexa’s most recent feature: a voice assistant that can imitate/reproduce a specific human voice. Amazon has once again pushed the boundaries of technology – and of social and cultural norms. At the annual Re:Mars conference, held in Las Vegas, senior vice president and head scientist
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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