The Audio Advertising Landscape Since 2020, consumption of digital audio content has increased significantly; up to 26% of the UK population listen to a radio station on a weekly basis, spending an impressive 138 million hours per week listening to online radio. It is estimated that 52% of internet-using UK households own a smart speaker
What advertisers can learn from Spotify’s latest offering Different people require different things when it comes to working, but there is one element that many tune into to boost their concentration, or indeed their mood: music. No matter what the jam – or how many beats per minute – music and radio have the power
Our CEO, Michal Marcinik, was one of 25 leaders in adtech and digital marketing to be interviewed by Performance Marketing World about the Q2 Bellwether Report. Here’s what he had to say: “The results of the quarter are obviously no cause for celebration for the audio industry as a whole, but it’s worth bearing in
Paul Smith, AdTonos’ SVP of Sales, shares his thoughts on introducing Alexa’s most recent feature: a voice assistant that can imitate/reproduce a specific human voice. Amazon has once again pushed the boundaries of technology – and of social and cultural norms. At the annual Re:Mars conference, held in Las Vegas, senior vice president and head scientist
Paul Smith, AdTonos’ SVP of Sales, shares his thoughts on the biggest music award shows. While the recipients at awards ceremonies are sometimes contested, and the events themselves at times controversial, there is no doubt that legacy celebrations of the arts – Academy Awards, Golden Globes, Grammys – hold considerable sway over the population. From
AdTonos had a wild ride at Cannes! It was amazing to soak in the summer sunshine with our partners like Xandr and A Million Ads, and other companies we’ve worked with like Octave Audio. AdTonos on Cannes 2022 Here’s what our CEO and Founder, Michal Marcinik, had to say about the event: “It gave us
Digital Audio for Publishers Have you heard? Podcast ad revenues will reach an estimated £64 million by 2025 in the UK alone, and audiobook revenues are through the roof! Digital audio ad spend on podcasts is predicted to increase by 47% to $2.1 billion in the US market in 2022. So with digital audio’s growth
Millions watched from around the world as Ukraine sang its way to Eurovision victory, showing that, even in the darkest of times, music and sound can provide some kind of relief, perhaps even rally the spirit. In fact, as Michal Marcinik, CEO of sound-based adtech AdTonos, explains below, music and sound have a powerful connection
Paul Smith, AdTonos’ SVP of Sales, shares his thoughts on interactive ads and how they are revolutionizing digital advertising on mobile gaming platforms. As the media and entertainment landscape has shifted and evolved, so too has the advertising industry that keeps it free. So far, this has worked rather well. There is one thing, however,
The Smart Speaker Audience at a Glance What does the audience for smart speaker audio look like in 2022 so far? A recent study by NPR on Smart Audio surveyed 1190 smart speaker owners, 560 users of voice-operated assistants on non-smart speaker devices and 584 users of non-voice enabled devices. The ways in which smart
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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