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The Power of Podcast Advertising: Reaching Millions of Engaged Listeners

Podcast advertising has emerged as a highly effective and influential medium in marketing. As the podcasting industry grows, brands discover the immense potential of connecting with a vast and engaged audience. Let's delve into the numbers that highlight the significance of podcast advertising and why it's a game-changer for businesses. A Booming Industry: The podcasting

By |2023-09-11T22:05:31+01:00June 10th, 2023|From the market|Comments Off on The Power of Podcast Advertising: Reaching Millions of Engaged Listeners

The Future Sounds Bright: Predicting the Evolution of Digital Radio Advertising Until 2030

As we look ahead to the next decade, digital radio advertising is poised for significant growth and transformation. Predictions based on existing data indicate that this dynamic advertising medium will continue to shape the marketing landscape in remarkable ways. Here's a glimpse into the future of digital radio advertising until 2030: The Expanding Listener Universe

By |2023-09-11T19:03:19+01:00May 4th, 2023|From the market|Comments Off on The Future Sounds Bright: Predicting the Evolution of Digital Radio Advertising Until 2030

Digital radio advertising is emerging as a powerful and innovative medium

In the ever-evolving digital advertising landscape, digital radio advertising is emerging as a powerful and creative medium. As we enter 2023, one company that stands out in this space is AdTonos, which offers a platform transforming how brands connect with their audiences through digital radio. The Rise and the Advantages of Digital Radio Advertising Digital radio

By |2023-09-11T18:03:45+01:00April 15th, 2023|From the market|Comments Off on Digital radio advertising is emerging as a powerful and innovative medium

AdTonos is at the forefront of modern digital radio advertising

AdTonos is at the forefront of digital radio advertising, providing a platform that empowers brands to create impactful and personalised audio ad campaigns. Here's why AdTonos is making waves in the industry in 2023: Precision Targeting: AdTonos leverages advanced algorithms and data-driven insights to offer precision targeting. Advertisers can reach their intended audience accurately, ensuring

By |2023-09-11T18:55:07+01:00April 11th, 2023|From the market|Comments Off on AdTonos is at the forefront of modern digital radio advertising

New reforms to guarantee access to UK radio on smart speakers

UK’s Department of Culture, Media and Sport published the Draft Media Bill in March 2023 to help public service broadcasters better compete with streaming giants. New laws will be established to help bring more great shows to British screens and airwaves. „Britain’s biggest broadcasters will get new privileges and freedoms to make more hit shows

By |2023-09-01T15:33:53+01:00April 3rd, 2023|From the market, News|Comments Off on New reforms to guarantee access to UK radio on smart speakers

AdTonos at Radiodays Europe 2023 in Prague, a major event in audio world!

Radiodays 2023, the major radio, podcast and audio world event, was a great opportunity for our team: Michal Marcinik, Lisa Stevenson, Radosła Malec  Paul Cranwelll to have many inspiring conversations and meetings with experts from the audio industry. Nearly 40 people listened to Pauls Cranwell, VP of Strategic Partnership session on Monday 27th,

By |2023-09-01T19:38:34+01:00March 30th, 2023|From the market, News|Comments Off on AdTonos at Radiodays Europe 2023 in Prague, a major event in audio world!

At the forefront of modern digital radio advertising

AdTonos is at the forefront of digital radio advertising, providing a platform that empowers brands to create impactful and personalised audio ad campaigns. Here's why AdTonos is making waves in the industry in 2023: Precision Targeting: AdTonos leverages advanced algorithms and data-driven insights to offer precision targeting. Advertisers can reach their intended audience accurately, ensuring

By |2023-09-26T12:38:24+01:00March 27th, 2023|From the market, News|Comments Off on At the forefront of modern digital radio advertising

Data is King! Why is data more relevant than before?

Data is crucial in the implementation of effective marketing activities and it’s always relevant. Last year brought important changes in the privacy area and how users’ data is collected. Consumers are more aware of who is collecting their data, how they use it, and finally how to protect and keep control over how much data

By |2023-01-31T11:53:27+00:00January 30th, 2023|From the market, News|Comments Off on Data is King! Why is data more relevant than before?

New opportunities with different ad formats

Audio and podcasts. Old or maybe new kids on the block? In recent years audio has been constantly growing and the stats prove its effectiveness in advertising. Audio is one of the oldest ad formats. The first radio ad was paid for in 1922 by AT&T, America’s leading telecom company and then in 1926 General

By |2023-01-25T11:58:48+00:00January 25th, 2023|From the market, News|Comments Off on New opportunities with different ad formats

Marketing areas worth focusing on in 2023

It was easy already Although honestly, it's never easy for marketers. The pandemic has left its mark on us and the whole economic system, and we will continue to experience its aftereffects for years to come. As we look to 2023 in these times of economic upheaval, geopolitical risk, and climate change, it always means

By |2023-01-20T11:52:56+00:00January 20th, 2023|From the market, News|Comments Off on Marketing areas worth focusing on in 2023
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