From the market

The gaming industry is experiencing a revolutionary transformation, extending far beyond the realm of enhanced graphics and immersive gameplay. In this fast-growing landscape, with forecasts suggesting that gaming-related advertising will be worth $17.6bn globally by 2030, according to Allied Market Research, Game developers and marketers are capitalising on programmatic solutions to deliver improved user experiences,

Digital audio has become integral to our daily lives in our fast-paced, tech-driven world. Whether it's our favourite podcasts during the morning commute, audiobooks while at the gym, or streaming music services for an evening of relaxation, digital audio is a constant companion. Unsurprisingly, 74% of US internet users were tuning into digital audio in

Programmatic advertising is a game-changing innovation in the ever-evolving digital marketing landscape. This automated approach to purchasing advertising space represents a fundamental departure from traditional manual methods. Fueled by automated bidding processes driven by cutting-edge machine learning and AI algorithms, programmatic advertising ensures that ads are delivered and strategically placed at the right moment and

Our media consumption patterns are profoundly evolving in the era of rapid digital transformation. Among the most remarkable shifts is the soaring popularity of digital audio, a trend that is not fleeting but a transformative force reshaping the media landscape Digital Audio's Dominance The latest forecast from eMarketer paints a vivid picture of the digital

DMEXCO 2023, the prestigious digital marketing event, proved to be an exhilarating showcase of the transformative power of digital audio advertising. Amidst the bustling halls and enlightening discussions, AdTonos emerged as a leading force, paving the way for the future of audio advertising. The Essence of DMEXCO The event known for its ability to unite

The Dmexco 2023 event, a treasure trove of insights, trends, and inspiring minds, kicked off with a resounding theme: #EmpoweringDigitalCreativity. Day one witnessed a dynamic array of discussions and keynotes, all centred around the convergence of technology, data, and creativity. The Science and Art of Marketing In her captivating keynote, "A new era of creativity,"

The audio programmatic advertising landscape is evolving rapidly, and market predictions are essential to help advertisers and brands stay ahead of the curve. As we look ahead to 2023, let's explore the trends and forecasts that provide insights into the future of this dynamic industry. The future of audio programmatic industry 1. Explosive Growth in

Audio has an undeniable way of striking deep emotional chords within us. Whether it's the comforting familiarity of a weekly podcast, the thrill of discovering a new album from our favourite band or finding solace in the lyrics of a song during challenging times, audio has a unique ability to provoke intense feelings. It's no

The world of programmatic advertising is constantly evolving, and at AdTonos, we're at the forefront of this exciting revolution. We're thrilled to announce that our Programmatic Pros are gearing up to attend Programmatic IO in New York on September 26-27! But this isn't just your standard conference – it's an opportunity for you to connect

Today is Radio Commercials Day, founded to commemorate the first radio commercial on a New York radio station, WEAF and occurred on August 28, 1922, for an American estate agent, Queensboro Realty. Today, thanks to companies like AdTonos, offering an audio inventory mix at scale, advertisers and brands can broadcast targeted audio ads on radio,