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According to the latest Nielsen report, Radio Is The Answer to political campaign reach. Staying ahead of the curve is essential in today's dynamic political landscape. With traditional strategies facing challenges and emerging new avenues, campaigns must adapt to reach voters effectively. A recent Nielsen study, conducted in partnership with Cumulus Media, iHeartMedia, and Audacy,

Over five years, from 2019 to 2023, the Cumulus Media | Westwood One Audio Active Group® teamed up with LeadsRx, a renowned authority in measuring advertising impact on website traffic, to conduct 17 attribution studies across various brand categories. These categories spanned a broad spectrum, including tax preparation services, B2B supplies/services, apparel and jewellery retailers,

In the ever-evolving advertising landscape, digital platforms continue to reshape the industry. Recent data reveals a significant shift in radio advertising, with digital revenue soaring to new heights. According to the annual digital revenue benchmarking report released by the Radio Advertising Bureau (RAB) and Borrell Associates, radio's digital revenue surged by 6.8% in 2023, reaching

In recent years, the advertising landscape has significantly transformed with the proliferation of digital content across various platforms. To effectively reach target audiences in this dynamic environment, a data-driven approach has become essential. For B2B advertisers, programmatic buying presents a strategic solution, harnessing automation and real-time insights to streamline digital advertising efforts. Here's a step-by-step

As we embark on the audio journey of 2024, the landscape is undergoing significant transformations, with several trends shaping the future of audio advertising. Let's explore the key developments that are set to redefine the way brands engage with their audiences through audio channels. The Dominance of Programmatic Audio Buying The Interactive Advertising Bureau (IAB)

The advertising landscape is witnessing a seismic shift, and programmatic ad buying is emerging as a powerhouse in the industry. According to a recent survey conducted by Comscore’s programmatic targeting division, 62% of ad buyers anticipate a YoY increase in programmatic ad investment. Proximic by Comscore's State of Programmatic Report for 2024 sheds light on

In an era where inclusivity is gaining paramount importance, the advertising industry must consider people with varying needs. With over 1 billion individuals worldwide living with disabilities, making ads accessible to a broader audience is both a logical and ethical imperative. Clearcast Explored This Matter in an Article Featured in The Drum. With over 2

Dive into the future of audio with Deloitte's predictions! Despite soaring popularity, turning listens into profits remains a challenge. Deloitte forecasts over 1.7 billion monthly podcast listeners, 270 million audiobook enthusiasts, 750 million streaming music subscribers, and nearly 4 billion radio listeners globally in 2024. Annual revenues for podcasts, audiobooks, streaming music, and radio are

In the dynamic digital advertising landscape, podcasting has emerged as a powerhouse, steadily gaining a significant share of listeners' time. Edison Research's Share of Ear 2023 report reveals a remarkable surge in podcast listening, reaching a record high of nine per cent of all audio consumption among Americans aged 13 and older. Explicitly compared to

As we step into 2024, the audio advertising landscape is poised for significant transformations, with programmatic audio buying taking center stage. Anticipated trends align with predictions from industry leaders, including the Interactive Advertising Bureau, heralding a new era in the realm of audio campaigns. 1. Programmatic Audio Buying Takes the Lead: Foremost among the predicted