From the market

The latest IAB Internet Advertising Revenue Report for 2024, developed in partnership with PwC, has landed—and the numbers are singing a powerful tune for digital audio. After a slower 2023, digital ad revenues surged in 2024, growing 14.9% YoY to a record $258.6 billion. Key drivers included the presidential election and Olympics, both historically strong

In the ever-evolving world of digital marketing, audio advertising is emerging as a powerful tool for reaching audiences across various platforms. Combining the massive reach of broadcast radio with the precision targeting of digital audio formats offers marketers the best of both worlds. To help you maximize the potential of your multi-platform audio campaign, here

Happy Easter from the AdTonos team! 🐣 Wishing you a joyful and relaxing holiday filled with good vibes, sunshine, and maybe a little too much chocolate.🐰  

Podcasts haven’t just entered the entertainment arena—they’ve taken centre stage. Once considered niche, they have become a mainstream media staple, shaping how Americans consume content daily. According to Luminate Insights, around 40% of the U.S. population listens to podcasts, with 26% tuning in weekly and 9% making it a daily habit.   Source: Luminate website

Why Marketers Need to Rethink Their Approach The traditional approach to programmatic ad buying, which relies heavily on third-party data within demand-side platforms (DSPs), is becoming increasingly inefficient. Imprecise targeting, lack of data transparency, and an overly complex supply chain hinder campaign effectiveness. Programmatic curation offers a refined alternative, leveraging high-quality data and premium inventory

Remember when ad-free listening meant flipping through your CD wallet or untangling a cassette tape? Good times. Dodging ads is a breeze these days—just a few taps and a subscription to Spotify Premium, YouTube Premium, or Apple Music, and voilà! Your soundtrack, uninterrupted. But despite this shift, most audio consumption in the U.S. still happens

Audio and Radio Elevate Media Strategies Audio and radio ads aren’t just background noise but powerful tools for sales activation and brand building. In an increasingly fragmented media landscape, audio delivers both short-term performance and long-term brand growth. If your ad is enjoyable and relevant, people will remember it—even if they’re not ready to buy

The Growing Influence of In-Game Ads Gaming has never been more popular, with digital gaming reaching an all-time high in the U.S. and a global player base growing yearly. This surge in engagement presents a massive opportunity for advertisers looking to connect with consumers in a highly immersive environment. According to a recent CivicScience survey

In an era where digital dominates the advertising landscape, traditional radio advertising continues to prove its effectiveness in driving brand growth, sales, and profitability. A new study from marketing effectiveness expert Peter Field highlights the undeniable impact of AM/FM radio advertising, revealing that brands using radio experience significantly more substantial market share, pricing power, brand

Great news for the audio advertising industry! Starting 1 October 2025, the UK will enforce a ban on paid online ads for HFSS (high fat, salt, sugar) products. However, audio ads are exempt from this restriction! The article's authors on the IAB UK website discuss the new rules for paid advertising in the UK and the