As the 2024 US political season heats up, audio advertising becomes a powerful tool for reaching voters. In a typical day, ad-supported digital audio reaches a third of America, while AM/FM radio reaches two-thirds. Combined, these platforms reach 75% of the U.S. daily, offering unparalleled coverage.

This summer, with the surge of political campaign advertising, it’s crucial for brands to enhance their marketing efforts to stand out. Did you know that audio is the top media activity that people turn to daily? Virtually all Americans aged 18 to 54 (95%) listen to some form of audio daily, surpassing those who browse the Internet, use smartphone apps, watch TV or video services, or scroll social media. A study, “The Profit Ability 2: The New Business Case for Advertising,” has shown that a dollar invested in audio advertising can result in a total profit of $6.29 in full ROI over one week to two years.

At AdTonos, our premium audio ad quality, powered by Amplifier, boosts ad impact by enhancing emotional perception, making your message stand out. Amplifier-enhanced ad quality can shift emotional perception from negative to positive, leading to increased campaign effectiveness and improved ROI. According to Edison Research, Americans aged 13+ spend, on average, 4 hours 11 minutes per day listening to audio, with 1 hour 45 minutes spent listening to digital audio.

According to Edison Research’s Q1 2024 “Share of Ear®” report, AM/FM radio dominates, with 68% of registered voters tuning in, while podcasts engage 20%. This audience segmentation is crucial for effectively targeting Democrats, Republicans, and Independents.

Key Insights:

  • The U.S. Ad-Supported Audio Clock: Podcasts and AM/FM radio represent nearly 90% of tuning minutes.
  • In-Car Listening: With an 86% share, AM/FM radio is the primary way to reach consumers on the path to purchase. In-car listening to AM/FM radio has surged, returning to pre-pandemic norms.
  • Platform Dominance: AM/FM radio is the dominant ad-supported audio platform among registered voters across the political spectrum. Between ad-supported Spotify and AM/FM radio, most people only listen to AM/FM radio. The same is true for ad-supported Pandora.

At AdTonos, we provide premium audio inventory at scale, offering access to 141 million unique listeners in the US. Our inventory includes:

  • Podcasts: 1.04 billion available playouts,
  • Radio and Music Streaming: 183 million available playouts,
  • Mobile Games: 188 million available playouts,
  • Audible articles: 9.6 million playouts.

Why Choose AdTonos for Your Political Campaign?

  1. Wide Reach: Engage with millions of listeners across multiple audio formats and platforms.
  2. Audio Inventory at Scale: Access 1.4 billion available playouts monthly in the US market.
  3. Premium Ad Quality: Enhanced audio ad sound thanks to our innovative Amplifier technology.
  4. Curated PMP Deals: Reach the right audience with reasonable CPM.

In the competitive political advertising landscape, AdTonos’ premium audio solutions ensure your message resonates with voters. Harness the power of audio to drive your campaign’s success this election season. Contact us here.