AdTonos blog
Nielsen’s 2025 PPM Boost: Impact on AM/FM Radio
As we approach 2025, exciting changes are coming to the AM/FM radio world, driven by Nielsen’s recent announcement about enhancing
UK Commercial Radio Surpasses 40 Million Listeners
A New Record-Breaking Milestone UK commercial radio has hit a historic milestone, reaching over 40 million listeners for the first
Audio – The New Video for Advertisers
For decades, marketing has been synonymous with visuals. From images to videos, the evolution of visual content—reels, short videos, and
DMEXCO 2024: AI, Innovation, and the Rise of Retail Media
DMEXCO 2024 made a vibrant return to Koelnmesse last week, drawing some of the biggest names in ad tech for
The ad industry wraps up 2024 with record-breaking results
The advertising industry closes 2024 with outstanding results and excellent prospects for the future. GroupM, WPP’s media investment group, has unveiled its much-anticipated "This
All Eyes on AI: The Evolution of Audio Advertising
AI is undeniably transforming the advertising landscape, emerging as the most disruptive change in recent years. Nearly every
US Digital Ad Spend Growth in 2024: Key Trends
As we enter 2024, the landscape of digital advertising in the US continues to evolve, with digital channels
Podcast Advertising in 2024: What’s Changing?
If you’ve noticed more ads in your favorite podcasts lately, you’re not alone. Podcast advertising is booming, and
The Hottest Holiday Season for Marketers: Trends and Strategies to Boost Campaigns
This year, not only is the temperature breaking records, but holiday marketing is heating up as well. From political events and the Olympics to back-to-school
The Rise of AI in Programmatic Advertising: A Passing Trend or an Essential Game-Changer?
Artificial intelligence is revolutionising the entire digital advertising ecosystem, and programmatic advertising is no exception. Roman Vrublivskyi, CEO of SmartHub and member of the Forbes
Maximize Your Back-to-School Marketing with the Power of Audio Advertising!
As brands gear up for the back-to-school season, audio advertising emerges as a powerful tool to reach and engage consumers. Veritonic's research highlights the significant
The Future of Digital Advertising: What do programmatic and audio programmatic?
Programmatic Advertising: Transforming the Digital Advertising Landscape According to a Statista report, in 2023, the digital advertising industry in India allocated around 58% of its
The Association of National Advertisers (ANA) Releases New Ethics Code for Marketing
The Association of National Advertisers (ANA) has unveiled the "Ethics Code of Marketing Best Practices," a comprehensive framework designed to establish rigorous standards in ethical
Boosting Political Campaigns with AdTonos Premium Audio Ads enhanced by Amplifier
As the 2024 US political season heats up, audio advertising becomes a powerful tool for reaching voters. In a typical day, ad-supported digital audio reaches
