AdTonos blog
UK Advertising Market Soars. A positive Shift in Ad Spend
The UK advertising landscape is experiencing a remarkable resurgence, with ad spending reaching nearly £20 billion (£19.6 billion) during the
All Eyes on AI: The Evolution of Audio Advertising
AI is undeniably transforming the advertising landscape, emerging as the most disruptive change in recent years. Nearly every brand is
US Digital Ad Spend Growth in 2024: Key Trends
As we enter 2024, the landscape of digital advertising in the US continues to evolve, with digital channels capturing a
Podcast Advertising in 2024: What’s Changing?
If you’ve noticed more ads in your favorite podcasts lately, you’re not alone. Podcast advertising is booming, and ad load
Programmatic 2024: Driving Transparency and Growth
Programmatic Advertising in 2024: A Shift Toward Transparency and Efficiency The programmatic advertising industry continues to make impressive strides in 2024, with greater efficiency,
Why Audio Programmatic Stands Out? Insights from IAB Australia
Insights from IAB Australia Leadership Summit 2024 The advertising world is rapidly transforming, and few events encapsulate this
Podcasts Are the Future: Key Insights from Kantar Study
The media landscape has undergone rapid transformation in recent years, from the evolution of digital platforms to the
Radio Advertising Market Will Steady Growth Through 2033
Despite economic challenges and uncertainties, the global radio advertising market is expected to experience steady growth over the
Audio – The New Video for Advertisers
For decades, marketing has been synonymous with visuals. From images to videos, the evolution of visual content—reels, short videos, and memes—has dominated the communication landscape.
DMEXCO 2024: AI, Innovation, and the Rise of Retail Media
DMEXCO 2024 made a vibrant return to Koelnmesse last week, drawing some of the biggest names in ad tech for one of Europe's most anticipated
The Podcast Audience: A Marketer’s Dream
Podcasts have become an essential part of daily life for millions worldwide, with over half a billion tuning in regularly. Yet despite the vast and
AI goes to Work in Marketing Operations
Artificial intelligence (AI) has revolutionized the marketing industry, bringing about significant changes in how businesses engage with their audience and optimize their strategies. From personalisation
Women Shaping the Mobile Gaming Industry
While the stereotypical gamer is often perceived as a young male, the gaming industry is experiencing a significant shift in gender representation. Previously considered 'casual
The Rapid Evolution of the Radio in The UK Through Data and AI
The radio industry is undergoing a significant transformation driven by data technologies and artificial intelligence (AI). Listeners today expect highly tailored and personalised content, similar
