AdTonos blog
The Hidden Power of Audio: How It Fuels Branded Search Growth
Audio advertising is emerging as a powerful yet underutilised tool in the rapidly evolving marketing ecosystem. According to Oxford Road’s
The Top 10 Insights of audio habits from Edison Research
Edison Research, the leading podcast research company, producing the only survey-based data on podcast listening in the US., reflected on
Podcasting: Predictions and Trends to Watch in 2025
A Look Back at Podcasts in 2024? Podcasting has solidified its position as a leading force in modern media, blending
Programmatic Audio: Redefining the Future of Advertising
Programmatic audio is revolutionising the advertising landscape, blending the intimacy of traditional audio with the precision and scalability of digital
Making Audio Advertising Accessible for Advertisers
Audio advertising is rapidly becoming a crucial part of the marketing mix, allowing brands to reach engaged audiences across radio, podcasts, streaming services, and
Record-Breaking Audio Listening Trends in the US
The final quarter of 2024 marked a significant milestone for audio consumption in the U.S., accounting for nearly
World Radio Day 2025: Radio’s Role in Climate Awareness
World Radio Day, celebrated every year on February 13, was established by UNESCO in 2011 to recognize the
Commercial Radio’s Audience Boom in the UK according RAJAR
The latest RAJAR figures for Q4 2024 reveal that commercial radio now reaches 40 million weekly listeners in
Why Audio Programmatic Stands Out? Insights from IAB Australia
Insights from IAB Australia Leadership Summit 2024 The advertising world is rapidly transforming, and few events encapsulate this dynamic shift as well as the IAB Australia
Podcasts Are the Future: Key Insights from Kantar Study
The media landscape has undergone rapid transformation in recent years, from the evolution of digital platforms to the rise of AI innovations. Choosing the proper
Radio Advertising Market Will Steady Growth Through 2033
Despite economic challenges and uncertainties, the global radio advertising market is expected to experience steady growth over the next decade. A new report from Research
AI and Next-Level in Audio Measurement
Audio measurement has evolved significantly. Gone are the days of waiting until the end of a campaign to see results. Today, advanced tools allow advertisers
A Post-Cookie World with Streaming and Audio Ads
As third-party cookies face extinction, the advertising industry finds itself at a pivotal moment. Google’s decision to phase out third-party cookies, a staple of digital
Multi-Channel Audio Ads Drive Holiday Conversion
The holiday season is crucial for brands aiming to stand out in a crowded market. With consumers ready to shop and spend, audio ads are
