AdTonos blog
UK Commercial Radio Surpasses 40 Million Listeners
A New Record-Breaking Milestone UK commercial radio has hit a historic milestone, reaching over 40 million listeners for the first
Audio – The New Video for Advertisers
For decades, marketing has been synonymous with visuals. From images to videos, the evolution of visual content—reels, short videos, and
DMEXCO 2024: AI, Innovation, and the Rise of Retail Media
DMEXCO 2024 made a vibrant return to Koelnmesse last week, drawing some of the biggest names in ad tech for
The Podcast Audience: A Marketer’s Dream
Podcasts have become an essential part of daily life for millions worldwide, with over half a billion tuning in regularly.
Digital Audio Ads: More Listening, More Opportunities!
In today's fast-evolving media landscape, digital audio is emerging as a powerful force. With people spending more time on their phones, smart speakers, and
Study Finds Audio Ads Boost Campaigns by 22%
Differentology's research, commissioned by Radiocentre Ireland, reveals that adding audio advertising to a media mix can significantly boost
Navigating Today’s Audio Advertising Trends
In the fast-paced advertising world, the landscape is constantly evolving, and as Audacy’s "State of Audio: The Trends
Advertising Platforms Under Pressure, but Adapting
If there’s one constant in the advertising industry, change happens fast, and there’s no room for complacency. By
Majority of Americans Listen to Podcasts Monthly
The podcasting landscape in the US is evolving rapidly, and the latest study from Sounds Profitable, in cooperation with Signal Hill Insights, represents the country's
How Tech is Revolutionizing Digital Audio Advertising?
The industry experts and IAB UK's Audio Group members shared tier insights for The Drum's Focus Week on Consumer Tech. One such expert, Michal Marcinik,
The Dominance of Radio in the US: Insights from Nielsen’s Report
New data reveals a fascinating trend in audio consumption: the average American spends an impressive 4 hours and 5 minutes daily engaged with audio media.
Harnessing the Power of Audio Advertising: Embrace the Influence of Spoken Words
Advertising is entering a new era, with audio advertising emerging as a dynamic way for brands to engage with consumers more effectively and less disruptively.
The Future of Programmatic in 2024: Brand Safety Takes Center Stage
As we look ahead to 2024, programmatic advertising is poised for significant shifts. The latest “Future of Programmatic 2024” report by WARC, in partnership with
Advertising Industry Trends Report: H1 2024 Recap and Future Implications
The start of 2024 has been eventful, with industry-shaping developments and key trends emerging across the advertising and marketing landscape. From debates over AI implementation
