AdTonos blog
Multi-Channel Audio Ads Drive Holiday Conversion
The holiday season is crucial for brands aiming to stand out in a crowded market. With consumers ready to shop
Digital Audio Ads: More Listening, More Opportunities!
In today's fast-evolving media landscape, digital audio is emerging as a powerful force. With people spending more time on their
Podcasts: no longer just voices behind a microphone
Acast, one of the world’s largest independent podcast platforms, has just released Podcast Pulse, an insightful report created in collaboration
UK Advertising Market Soars. A positive Shift in Ad Spend
The UK advertising landscape is experiencing a remarkable resurgence, with ad spending reaching nearly £20 billion (£19.6 billion) during the
Programmatic 2024: Driving Transparency and Growth
Programmatic Advertising in 2024: A Shift Toward Transparency and Efficiency The programmatic advertising industry continues to make impressive strides in 2024, with greater efficiency,
Why Podcast Ads Are Driving Brand Success
The Podcast Market Boom Podcast advertising has emerged as a powerful tool for brands, and recent research by
Future Trends in Programmatic and Audio Advertising
Trends Shaping the Future of Programmatic and Audio Programmatic Ads As digital landscapes evolve, programmatic advertising redefines how
Why Audio Programmatic Stands Out? Insights from IAB Australia
Insights from IAB Australia Leadership Summit 2024 The advertising world is rapidly transforming, and few events encapsulate this
How Podcast Advertising Connects Brands With Audiences
Podcast hosts often have a close, personal connection with their listeners, creating a unique opportunity for brands to build trust with their target audience. If
Are Voice-Activated Ads the Future of Digital Marketing?
In today’s fast-paced digital world, voice assistants like Amazon Alexa, Google Assistant, and Apple’s Siri have become integral to our daily lives. From setting reminders
AI in Programmatic Advertising: What’s Next?
AI's role in programmatic advertising is rapidly evolving, and its importance will only increase, especially for enterprise-level brands. As generative AI technology advances, it is
Nielsen’s 2025 PPM Boost: Impact on AM/FM Radio
As we approach 2025, exciting changes are coming to the AM/FM radio world, driven by Nielsen’s recent announcement about enhancing its Portable People Meter (PPM)
UK Commercial Radio Surpasses 40 Million Listeners
A New Record-Breaking Milestone UK commercial radio has hit a historic milestone, reaching over 40 million listeners for the first time. According to the latest
Audio – The New Video for Advertisers
For decades, marketing has been synonymous with visuals. From images to videos, the evolution of visual content—reels, short videos, and memes—has dominated the communication landscape.
