AdTonos blog
A Highlight at MadFEST 2023 in London
MadFEST 2023 in London was a bustling hub of creativity, innovation, and cutting-edge marketing strategies, and among the standout companies
Podcast Advertising. A Data-Driven Overview of the US and European Markets
The world of podcasting has undergone a remarkable transformation in recent years, emerging as a thriving platform for content creators
Cannes Lions 2023: A Spectacular Showcase of Creativity and Innovation in Advertising
The Cannes Lions International Festival of Creativity is back for its 70th edition in 2023, and it promises to celebrate
Why Brands Should Add Digital Audio to Their Marketing Mix?
In today's digital age, brands constantly search for innovative ways to connect with their target audience. With the rapid rise
AI goes to Work in Marketing Operations
Artificial intelligence (AI) has revolutionized the marketing industry, bringing about significant changes in how businesses engage with their audience and optimize their strategies. From
Enhancing Life’s Quality: Introducing Audio Description (AD) in TV Advertising
In an era where inclusivity is gaining paramount importance, the advertising industry must consider people with varying needs.
Breaking Sound Waves: Audio Entertainment’s and Ads 2024 Forecast from Deloitte!
Dive into the future of audio with Deloitte's predictions! Despite soaring popularity, turning listens into profits remains a
Podcasting’s Future: Unveiling the Potential of Programmatic Advertising
In the dynamic digital advertising landscape, podcasting has emerged as a powerhouse, steadily gaining a significant share of
Advertising Week: Up in the Air – Bringing Consumer Confidence Back Down to Earth
AdTonos CEO and Founder, Michal Marcinik, writes for Advertising Week on how digital audio advertising can support industries hard-hit by the pandemic. In the wake
Programmatic Makes up 25% of Podcast Adspend
Did you know that US podcast ad spend has been forecast to make up 8% of all podcast ad spend? This compares to 2.2% of
Introducing Sandstorm!
What Does the Average Gamer Look Like? Most would assume that the average gamer is a teenage boy, but did you know that the average
Is Programmatic the Key to Recession-Proofing Your Marketing Strategy?
Programmatic media buying traditionally flourishes in times of recession; 2008 turbocharged programmatic media buying and a similar spike was seen in 2020. But will this
The Audio Advertising Industry Today
The Audio Advertising Landscape Since 2020, consumption of digital audio content has increased significantly; up to 26% of the UK population listen to a radio
Audio in the Workplace
What advertisers can learn from Spotify’s latest offering Different people require different things when it comes to working, but there is one element that many
