AdTonos blog
How Podcast Advertising Connects Brands With Audiences
Podcast hosts often have a close, personal connection with their listeners, creating a unique opportunity for brands to build trust
Are Voice-Activated Ads the Future of Digital Marketing?
In today’s fast-paced digital world, voice assistants like Amazon Alexa, Google Assistant, and Apple’s Siri have become integral to our
AI in Programmatic Advertising: What’s Next?
AI's role in programmatic advertising is rapidly evolving, and its importance will only increase, especially for enterprise-level brands. As generative
Nielsen’s 2025 PPM Boost: Impact on AM/FM Radio
As we approach 2025, exciting changes are coming to the AM/FM radio world, driven by Nielsen’s recent announcement about enhancing
Multi-Channel Audio Ads Drive Holiday Conversion
The holiday season is crucial for brands aiming to stand out in a crowded market. With consumers ready to shop and spend, audio ads
Podcast Advertising in 2024: What’s Changing?
If you’ve noticed more ads in your favorite podcasts lately, you’re not alone. Podcast advertising is booming, and
Elevating Brand Experience Through Sound
In today’s fast-paced marketing landscape, the importance of a brand’s sonic identity has reached new heights. As consumers
Creative is Key to Audio Advertising Effectiveness
The cornerstone of successful advertising lies in creative execution. A study by NCSolutions reveals that creative elements contribute
The Rapid Evolution of the Radio in The UK Through Data and AI
The radio industry is undergoing a significant transformation driven by data technologies and artificial intelligence (AI). Listeners today expect highly tailored and personalised content, similar
Enhancing Addressability, Targeting, and Measurement
As the role of cookies diminishes and audience data signals face challenges, marketers are increasingly turning to AI to enhance addressability, targeting, and measurement in
The gaming industry, a resilient hub of innovation and growth
The gaming industry remains a resilient hub of innovation and growth, as evident in the latest findings from Newzoo's Global Games Market Report 2024. With
The Rise of Superapps and Their Impact on Digital Experiences
In a world where many apps and digital platforms are vying for our attention, super apps have emerged as a potential solution to simplify and
Programmatic Media Buy: The Power of Emerging Channels
In the ever-evolving advertising world, connecting with consumers across various channels is crucial to staying relevant and impactful. While many marketers are familiar with traditional
Global Advertising Spend Outlook 2024/25 According to WARC
The advertising world is experiencing a significant evolution, with growth trajectories that promise unprecedented changes in how brands engage with consumers. As we look forward
