AdTonos blog
Podcasts Are the Future: Key Insights from Kantar Study
The media landscape has undergone rapid transformation in recent years, from the evolution of digital platforms to the rise of
Radio Advertising Market Will Steady Growth Through 2033
Despite economic challenges and uncertainties, the global radio advertising market is expected to experience steady growth over the next decade.
AI and Next-Level in Audio Measurement
Audio measurement has evolved significantly. Gone are the days of waiting until the end of a campaign to see results.
A Post-Cookie World with Streaming and Audio Ads
As third-party cookies face extinction, the advertising industry finds itself at a pivotal moment. Google’s decision to phase out third-party
Programmatic Audio: Redefining the Future of Sound Advertising
Programmatic audio is revolutionising the advertising landscape, blending the intimacy of traditional audio with the precision and scalability of digital technology. As consumers increasingly
Global Ad Revenue Tops $1 Trillion in 2024
Global Ad Revenue Hits Historic $1 Trillion Milestone in 2024: What It Means for the Industry The global
Listeners Act After Hearing a Podcast Ad
57% of Listeners Act After Hearing a Podcast Ad: What This Means for Your Brand Strategy Podcasts have
Why Authentic Audio Ads Outperform Visuals
The Secret to Engaging Listeners with Sound In today’s crowded media landscape, capturing attention requires more than just
Podcast Advertising in 2024: What’s Changing?
If you’ve noticed more ads in your favorite podcasts lately, you’re not alone. Podcast advertising is booming, and ad load is increasing right along with
Elevating Brand Experience Through Sound
In today’s fast-paced marketing landscape, the importance of a brand’s sonic identity has reached new heights. As consumers are bombarded with constant content across numerous
Creative is Key to Audio Advertising Effectiveness
The cornerstone of successful advertising lies in creative execution. A study by NCSolutions reveals that creative elements contribute over double the sales impact compared to
Study Finds Audio Ads Boost Campaigns by 22%
Differentology's research, commissioned by Radiocentre Ireland, reveals that adding audio advertising to a media mix can significantly boost campaign effectiveness. Unveiled at Radiocentre Ireland’s Sounding
Navigating Today’s Audio Advertising Trends
In the fast-paced advertising world, the landscape is constantly evolving, and as Audacy’s "State of Audio: The Trends Report" for Fall 2024 shows, we are
Advertising Platforms Under Pressure, but Adapting
If there’s one constant in the advertising industry, change happens fast, and there’s no room for complacency. By the early 2010s, ad networks found themselves
