AdTonos blog
Podcast Consumption in the UK: Insights and Trends Presented by BBC at The Podcast Show
The latest BBC data unveil compelling changes in UK podcast consumption, signifying notable shifts in listener demographics and preferences. This
The Rapid Rise of Programmatic Political Advertising in the US: Implications and Trends
With the digital shift in political advertising, programmatic strategies have significantly increased. The EARKETER's US Political Ad Spending Forecast 2024
The Top Audio Brands of 2024: Mastercard and Shell Lead the Way
Sound has become pivotal for brands aiming to elevate consumer experiences and foster brand recognition in a rapidly evolving marketing
UK Passes Digital Markets Bill to Regulate Big Tech and Empower Publishers
The United Kingdom has taken a significant step in redefining the relationship between tech giants and news publishers with the
How Gamers Find New Brands Through In-Game Ads?
The Growing Influence of In-Game Ads Gaming has never been more popular, with digital gaming reaching an all-time high in the U.S. and a
Enhancing Addressability, Targeting, and Measurement
As the role of cookies diminishes and audience data signals face challenges, marketers are increasingly turning to AI
The gaming industry, a resilient hub of innovation and growth
The gaming industry remains a resilient hub of innovation and growth, as evident in the latest findings from
The Rise of Superapps and Their Impact on Digital Experiences
In a world where many apps and digital platforms are vying for our attention, super apps have emerged
Exploring the Future of Digital Audio Advertising with AdTonos at Programmatic IO in New York
The world of programmatic advertising is constantly evolving, and at AdTonos, we're at the forefront of this exciting revolution. We're thrilled to announce that our
101 years since the first radio commercial was broadcast on August 28, 1922
Today is Radio Commercials Day, founded to commemorate the first radio commercial on a New York radio station, WEAF and occurred on August 28, 1922,
Riding the Sonic Boom: Seizing Opportunities in the New Auditory Normal
The advertising world is echoing with a sonic boom, and the future is resounding with possibilities. At AdTonos, we're excited to announce that our very
Exploring the Sound landscapes of Digital Audio Advertising: Join Us on September 21st!
The world of digital audio advertising is a captivating symphony, and on September 21st, you're invited to embark on an exciting journey through its vibrant
Unlocking the Power of Audio Programmatic
In the dynamic landscape of digital advertising, staying ahead of the curve requires innovative solutions that can effectively engage audiences. Enter audio programmatic, a rising
Mastering the Game: Mobile Gaming and the Art of In-Game Advertising
In the ever-evolving landscape of digital advertising, one arena is experiencing explosive growth and redefining the rules of engagement: mobile gaming and in-game advertising. The
