AdTonos blog
Global Gaming Revolution: Insights into the Expanding World of Gamers
Welcome to Game Month, where we celebrate the thriving and evolving landscape of gaming! Gaming has transitioned from a niche
Unlocking the Power of Left- and Right-Brain Creative Features in Audio Advertising
In the dynamic world of advertising, understanding what truly drives the effectiveness of your campaigns is paramount. The "Listen Up"
Embrace the Spooky Haloween Season with These Hair-Raising Podcasts
As the days grow shorter and the nights darker, Halloween is just around the corner, and there's no better way
More Consumer Action from High Star Rating Radio Ads. Unveiling the Power of Emotion!
In the ever-evolving advertising world, finding innovative ways to engage audiences and boost brand success is a constant challenge. But
AI in Programmatic Advertising: What’s Next?
AI's role in programmatic advertising is rapidly evolving, and its importance will only increase, especially for enterprise-level brands. As generative AI technology advances, it
Digital Audio Advertising in the Americas driven by changing consumer preferences
In the ever-evolving advertising landscape, digital audio platforms have become powerful channels for effectively reaching audiences. The Americas,
Backed With Neuroscience, AdTonos Focuses On Audio Quality Fixes To Improve Ad ROI
InsideRadio speaks about our gad-tech innovation, Amplifier, which aims to revolutionise ad quality across various audio formats and
The US Political Ad Spend in 2024 Nearly Three Times What it Was in 2016
Political advertising is transforming significantly, driven by changing media consumption habits and evolving campaign strategies. As campaigns and
Bridging the Gap: Technology as Empowerment
Written by Paul Smith, SVP of Commercial, AdTonos In early August, Project Understood, Gold winner of the 2022 Creative Effectiveness Lions, made the headlines for
ExchangeWire: DMEXCO 2022 – What the Industry Thought
AdTonos CEO and Founder, Michal Marcinik, had the great pleasure of featuring in an ExchangeWire article on his takeaways from Cologne’s 2022 DMEXCO conference, which
Celebrating the European Day of Languages
Today is the European Day of Languages! From Greek to Polish, Portuguese to Tmazight, we’re a very multilingual bunch at AdTonos, so we asked the
In-Game Audio Ads Deliver Record ROI
Recent research shows that in-game audio is reaching astronomical heights, with 85% of mobile gaming audiences listening to in-game audio ads from start to finish,
The Attention Economy!!
Written by Paul Smith, SVP of Commercial, AdTonos Chances are, if you’re in the advertising business, you may have heard of ‘the attention economy’ (you
Programmers Day Special: Part 2
Welcome back to our Programmer’s Day Special! In part 1 of this special, we spotlighted some of our fantastic junior developers. In part 2 of
