AdTonos blog
Radio+Television Business Report: Audio Ad Tech Innovation, Backed By Neuroscience
Our digital audio advertising platform AdTonos introduces Amplifier, a groundbreaking technology born from extensive research aimed at redefining audibility and
Podcasting Landscape: Platforms, Consumer Insights, Listening Trends
In today's digital landscape, podcasts have become a powerful medium for consumers and marketers alike. According to EMARKETER, US listeners
A Call for Change! “Thriller-Inspired: Amplifier Enhances Audio Ad Quality to Double ROI”
What could Michael Jackson's iconic hit "Thriller" teach us about audio advertising? Surprisingly, quite a bit. Bruce Swedien, the audio
Honouring International Women’s Day: Origins, Evolution, and UN Theme 2024
Every year on March 8th, we celebrate International Women's Day. In European culture, this day is observed on March 8th,
The Hidden Power of Audio: How It Fuels Branded Search Growth
Audio advertising is emerging as a powerful yet underutilised tool in the rapidly evolving marketing ecosystem. According to Oxford Road’s latest study, "The Sound
U.S. Digital Audio Ad Spending Trends Q2 2024: Podcast Advertising Leads the Charge
The recent report, "Digital Audio Ad Spending Forecast and Trends Q2 2024: US Audio Advertising Gets a Digital
Elevate Your Campaigns: Harnessing the Power of Audio Ads and Attention Metrics
Measuring campaign performance has become increasingly complex in today's fragmented advertising landscape. Traditional metrics like impressions, viewability, and
Where Are the Listeners? Global Podcast Consumption Trends in 2024
The landscape of podcast consumption is evolving, and as we step into 2024, it's worth examining global trends.
Winter Meet-up, the atmosphere was great and inspiring. Watch the event video!
Spring has already started, however, we want to share with you our memory from the last week of winter. We were lucky enough to host
Educate, Excite, Execute. AdTonos Winter Meet-up in Sopot!
This March, 13th-15th, literally in the last week of winter, the AdTonos team was lucky enough to be able to host the next one, a
Happy Women’s Day!
Dear Ladies💃at AdTonos, in the audio ads industry 🎧, and all the Women of the world. Be happy, live your life fully, and may all
Data is King! Why is data more relevant than before?
Data is crucial in the implementation of effective marketing activities and it’s always relevant. Last year brought important changes in the privacy area and how
New opportunities with different ad formats
Audio and podcasts. Old or maybe new kids on the block? In recent years audio has been constantly growing and the stats prove its effectiveness
Marketing areas worth focusing on in 2023
It was easy already Although honestly, it's never easy for marketers. The pandemic has left its mark on us and the whole economic system, and
