AdTonos blog
The Podcast is the Star: Adapting Marketing Strategies to the Changing Media Landscape
In one of our previous blog articles, we extensively discussed the Edison Research findings of their annual Infinite Dial study.
Online Audio and Podcast Listening Hits to New Heights: Insights from The Infinite Dial®
The latest findings from Edison Research's annual "Infinite Dial" survey for 2024 reveal a remarkable surge in podcast consumption across
The Strength of Radio Continues to Grow. Radio Advertising Outperforms TV Ads by +12%
Last week, at the Advertising Research Foundation’s AUDIENCExSCIENCE conference, Mediaprobe unveiled a revolutionary study that challenges the conventional wisdom surrounding
Digital Audio Advertising in the Americas driven by changing consumer preferences
In the ever-evolving advertising landscape, digital audio platforms have become powerful channels for effectively reaching audiences. The Americas, in particular,
Creativity in Audio Campaigns: Key Insights and Practices
Creativity lies at the heart of effective advertising, and its importance in audio campaigns is no exception. Drawing from industry-leading research and expert insights,
Google Opts for User-Controlled Cookie Management Instead of Phasing Out Third-Party Cookies
To have one's cake and eat it too, Google is revising its strategy by introducing user-controlled cookie management
Audio Dominates: 36% of Weekly Listeners Favor Audio-Only Podcasts Over Video
Despite the rising interest in video podcasts, Cumulus Media and Signal Hill Insights' latest Podcast Download survey reveals
The Rising Tide of Fútbol and Women’s Sports: A Golden Opportunity for Advertisers
The fútbol craze has taken the U.S. by storm, with events like the CONMEBOL Copa America and Leagues
AdTonos at TNW 2023: Shaping the Future of Digital Audio Advertising
TNW 2023, three words about the conference: great, massive, intensive. The Next Web (TNW) Conference 2023, held in Amsterdam, was a hotspot for groundbreaking innovations
The Power of Podcast Advertising: Reaching Millions of Engaged Listeners
Podcast advertising has emerged as a highly effective and influential medium in marketing. As the podcasting industry grows, brands discover the immense potential of connecting
AdTonos Shines Bright at Podcast Show 2023 in London
London's Podcast Show 2023 proved a pivotal event for the podcasting world. Amidst the buzz of innovation and creativity, AdTonos emerged as a prominent presence,
AdTonos Hosted its AudioSushi Event after The Podcast Show
On the evening of Wednesday 24th May, AdTonos hosted once again its AudioSushi event at The York in Islington after the Podcast Show. It has
The Future Sounds Bright: Predicting the Evolution of Digital Radio Advertising Until 2030
As we look ahead to the next decade, digital radio advertising is poised for significant growth and transformation. Predictions based on existing data indicate that
Digital radio advertising is emerging as a powerful and innovative medium
In the ever-evolving digital advertising landscape, digital radio advertising is emerging as a powerful and creative medium. As we enter 2023, one company that stands
