AdTonos blog
Contextual Advertising in 2024: Embracing a Privacy-First Era and AI-Powered Transformation
The realm of digital marketing is on the cusp of a major transformation, with contextual advertising projected to play a
Educate: The Power of Advertising Technology in Targeting the Right Audience
In the dynamic landscape of advertising, the ability to target the right audience has undergone a remarkable transformation, thanks to
Educate: Strategic Approaches for High-Performance Results in Audio Advertising
In today's ever-changing advertising environment, cutting through the deluge of approximately 4,000 daily advertising messages Americans receive has become an
Unveiling the Evolution and Dynamics of Digital Audio Advertising: Tune In
In an era where audio advertising continues to evolve, there's more to the soundscape than ever. Gone are the days
Advertising Platforms Under Pressure, but Adapting
If there’s one constant in the advertising industry, change happens fast, and there’s no room for complacency. By the early 2010s, ad networks found
“What happens in Vegas, stays in Vegas”? Not this year. Read about Upcoming Programmatic IO
“What happens in Vegas, stays in Vegas”? Not this year. Nevada has become a crucial battleground for politics
The 24%-18%-58% Rule in the Distribution of Advertising Impact Over Time
In one of our blog posts, we discussed Profit Ability 2: The New Business Case for Advertising study
Impact of Audio Advertising: Five Pounds Returned for Every Pound Invested
Recent findings from the "Profit Ability 2: The New Business Case for Advertising" study shed light on the
Thank you for joining our YoursTruly Event!
A new era of interactivity for audio advertising On November 8, AdTonos hosted an exclusive product launch event for YoursTruly to celebrate the best of
InPress Online: New form of audio advertising lets listeners talk back to the ads
Digital audio advertising platform AdTonos has this week launched YoursTruly – a new audio advertising solution that allows listeners to interact with ad creative by
Wishing You a Spooky Halloween!
BOO! Looking for a fright for tonight, the very night of Halloween? Then we’re treating you to a list of our favourite songs. But it
What happens when no one can hear you scream
Written by Paul Smith, SVP of Commercial, AdTonos The tagline for Ridley Scott’s Alien, as the title recalls, is: “In space, no one can hear you
PMW: “This isn’t the time for business as usual”
With the recent publication of the latest IPA Bellwether Report for Q3 2022, there is cautious optimism for the next few months ahead as we
WNIP: Total UK marketing budget growth at its slowest since Q1 2021 – IPA Bellwether Q3 report reaction
AdTonos CEO & Founder, Michal Marcinik, recently featured in What's New in Publishing's article on the IPA Bellwether Q3 Report for 2022. In this article, Michal
