AdTonos blog
Ads at the Speed of Sound: Audio Advertising Advantage
The UK commercial audio landscape is evolving rapidly, offering advertisers an unprecedented opportunity to connect with audiences. Driven by digital
How AI and Personalisation Are Shaping the Future of Audio Ads
In a world dominated by visual advertising, audio is proving to be a powerful and engaging medium. From podcasts to
Making Audio Advertising Accessible for Advertisers
Audio advertising is rapidly becoming a crucial part of the marketing mix, allowing brands to reach engaged audiences across radio,
Sonic Branding: How Sound is Shaping Brand Identity
In an era where brands compete for attention across multiple touchpoints, sound has emerged as a powerful tool for emotional
Audio Ads: A Strategic Powerhouse for Advertisers
Audio and Radio Elevate Media Strategies Audio and radio ads aren’t just background noise but powerful tools for sales activation and brand building. In
Podcasting Now Rivals TV: The Shift from Niche to Mass Media
Last week, Edison Research released its annual Infinite Dial 2025 report, highlighting how podcasting has officially transitioned from
The Audio Advantage: Why Advertisers Should Tune In
As audio consumption continues to grow, advertisers have a unique opportunity to leverage commercial audio to enhance their
Audio in the UK: A Booming Market with Endless Potential
The UK commercial audio market is thriving like never before, capturing a growing audience and attracting increasing investment
Addressability of Programmatic Audio Ads
Advertisers seek precision and efficiency in reaching their target audiences in today's digital landscape. Programmatic audio advertising has revolutionized how brands connect with listeners by
The Future of Radio Advertising: Resilience, Reach, and Innovation
Radio remains a resilient and powerful medium for advertisers as the media landscape evolves. According to Ad Results Media’s (ARM) latest report, 2025 Radio Advertising
The Podcasting Boom: Global Advertising Opportunities
Over the past decade, podcasting has evolved from a niche medium into a mainstream entertainment and information powerhouse. What started as a space dominated by
The Impact of Audio in the Advertising Media Mix
In today’s content-saturated world, brands and creators must find innovative ways to stand out and engage with audiences. While video and text-based content have long
Record-Breaking Audio Listening Trends in the US
The final quarter of 2024 marked a significant milestone for audio consumption in the U.S., accounting for nearly 20% of Americans’ daily media time. That
World Radio Day 2025: Radio’s Role in Climate Awareness
World Radio Day, celebrated every year on February 13, was established by UNESCO in 2011 to recognize the importance of radio as a medium for
