AdTonos blog
World Radio Day 2025: Radio’s Role in Climate Awareness
World Radio Day, celebrated every year on February 13, was established by UNESCO in 2011 to recognize the importance of
Commercial Radio’s Audience Boom in the UK according RAJAR
The latest RAJAR figures for Q4 2024 reveal that commercial radio now reaches 40 million weekly listeners in the UK,
The Future of Marketing: How Audio Advertising is Reshaping
In the rapidly evolving landscape of 2025, audio advertising is taking centre stage, revolutionizing marketing strategies across industries. The Drum's
Radio’s Lead in Ad-Supported Listening Across Generations
Radio continues to lead in ad-supported audio consumption, maintaining its influence across generations and listening environments. According to Edison Research’s
AI at the Microphone: Is It The Voice of the Future?
The digital audio landscape is experiencing a rapid transformation. With the growing popularity of podcasts, audiobooks, and audio dramas, technology is reshaping how audio
Addressability of Programmatic Audio Ads
Advertisers seek precision and efficiency in reaching their target audiences in today's digital landscape. Programmatic audio advertising has
The Future of Radio Advertising: Resilience, Reach, and Innovation
Radio remains a resilient and powerful medium for advertisers as the media landscape evolves. According to Ad Results
The Podcasting Boom: Global Advertising Opportunities
Over the past decade, podcasting has evolved from a niche medium into a mainstream entertainment and information powerhouse.
The Top 10 Insights of audio habits from Edison Research
Edison Research, the leading podcast research company, producing the only survey-based data on podcast listening in the US., reflected on a 2024 year filled with
Podcasting: Predictions and Trends to Watch in 2025
A Look Back at Podcasts in 2024? Podcasting has solidified its position as a leading force in modern media, blending innovation with deep audience engagement.
Programmatic Audio: Redefining the Future of Advertising
Programmatic audio is revolutionising the advertising landscape, blending the intimacy of traditional audio with the precision and scalability of digital technology. As consumers increasingly embrace
Programmatic 2024: Driving Transparency and Growth
Programmatic Advertising in 2024: A Shift Toward Transparency and Efficiency The programmatic advertising industry continues to make impressive strides in 2024, with greater efficiency, transparency,
Warm Holiday Wishes from the Team AdTonos
May this time be filled with joy, peace, and cherished moments. As audio enthusiasts, we’ve created something special for you - a song to celebrate
Young Audiences Choose Audio Over Social Media
Side hustles, women’s sports, and US teens rethinking college are among the major consumer trends to watch in 2025. GWI’s annual Connecting the Dots report
