AdTonos blog
The Top Audio Brands of 2024: Mastercard and Shell Lead the Way
Sound has become pivotal for brands aiming to elevate consumer experiences and foster brand recognition in a rapidly evolving marketing
UK Passes Digital Markets Bill to Regulate Big Tech and Empower Publishers
The United Kingdom has taken a significant step in redefining the relationship between tech giants and news publishers with the
The Impact of Audio Advertising on Influencing Devoted and Impulsive Shoppers
In today's dynamic marketplace, reaching consumers effectively is crucial for brands seeking to stand out. Recent research by Audacy, a
Podcast Advertising Insights 2024: Elevating Brands through Audio
As the radio industry embraces the digital landscape, numerous companies' expansion of podcast divisions is proving to be a strategic
The Future of Marketing: How Audio Advertising is Reshaping
In the rapidly evolving landscape of 2025, audio advertising is taking centre stage, revolutionizing marketing strategies across industries. The Drum's insightful article delves into
The Future of Programmatic in 2024: Brand Safety Takes Center Stage
As we look ahead to 2024, programmatic advertising is poised for significant shifts. The latest “Future of Programmatic
Advertising Industry Trends Report: H1 2024 Recap and Future Implications
The start of 2024 has been eventful, with industry-shaping developments and key trends emerging across the advertising and
The Future of Local Advertising in the U.S.: Insights from BIA’s Latest Forecast
The local advertising landscape in the U.S. is set for significant growth, with projected revenues across all local
How to Create an Impactful Advertising Campaign in Podcasts?
In the dynamic world of digital marketing, podcast advertising has emerged as a powerful channel to engage audiences and drive brand success. With millions of
Level Up Your Advertising: Programmatic Media Buying in Mobile Gaming
The mobile gaming industry has experienced a meteoric rise over the last decade, transforming from a niche market into a global powerhouse. According to Statista,
Navigating the Bright Future of Digital Audio Ads. Insights from IAB Europe and GroupM Report
Europe's digital audio advertising landscape is on the cusp of a significant transformation. As revealed in the "The Evolution of Digital Audio Advertising in Europe"
Gaming the System: Programmatic Solutions into the Gaming Universe
The gaming industry is experiencing a revolutionary transformation, extending far beyond the realm of enhanced graphics and immersive gameplay. In this fast-growing landscape, with forecasts
Resonating Change: The Impact of Programmatic Audio on Advertising
Digital audio has become integral to our daily lives in our fast-paced, tech-driven world. Whether it's our favourite podcasts during the morning commute, audiobooks while
The Power of Programmatic Advertising. Transforming Digital Marketing
Programmatic advertising is a game-changing innovation in the ever-evolving digital marketing landscape. This automated approach to purchasing advertising space represents a fundamental departure from traditional
