AdTonos blog
Podcasting Landscape: Platforms, Consumer Insights, Listening Trends
In today's digital landscape, podcasts have become a powerful medium for consumers and marketers alike. According to EMARKETER, US listeners
A Call for Change! “Thriller-Inspired: Amplifier Enhances Audio Ad Quality to Double ROI”
What could Michael Jackson's iconic hit "Thriller" teach us about audio advertising? Surprisingly, quite a bit. Bruce Swedien, the audio
Honouring International Women’s Day: Origins, Evolution, and UN Theme 2024
Every year on March 8th, we celebrate International Women's Day. In European culture, this day is observed on March 8th,
Rising Tide: Agencies Set to Boost Investment in Streaming Audio and Podcast Advertising in 2024
In the dynamic world of digital advertising, the future of audio is promising, driven by innovation and advanced measurement capabilities.
Podcast Advertising in 2024: What’s Changing?
If you’ve noticed more ads in your favorite podcasts lately, you’re not alone. Podcast advertising is booming, and ad load is increasing right along
Digital News Report: Podcast Listeners are Younger, Wealthier, and More Likely to be Men
The 2024 Reuters Institute Digital News Report offers valuable insights into the demographics of podcast listeners, providing an
Understanding Advertisers’ Preferred Programmatic Transaction Methods
In the ever-evolving digital advertising landscape, the impending deprecation of third-party cookies has raised numerous questions about the
The Future of Digital Advertising: Crossing the Revenue $1 Trillion Milestone Next Year
The digital advertising industry is on a remarkable growth trajectory. According to the EMARKETER forecast, worldwide ad spending
A Highlight at MadFEST 2023 in London
MadFEST 2023 in London was a bustling hub of creativity, innovation, and cutting-edge marketing strategies, and among the standout companies was AdTonos. With its unique
Podcast Advertising. A Data-Driven Overview of the US and European Markets
The world of podcasting has undergone a remarkable transformation in recent years, emerging as a thriving platform for content creators and advertisers. As we look
Cannes Lions 2023: A Spectacular Showcase of Creativity and Innovation in Advertising
The Cannes Lions International Festival of Creativity is back for its 70th edition in 2023, and it promises to celebrate groundbreaking ideas, exceptional creativity, and
Why Brands Should Add Digital Audio to Their Marketing Mix?
In today's digital age, brands constantly search for innovative ways to connect with their target audience. With the rapid rise of technology and changing consumer
AdTonos at TNW 2023: Shaping the Future of Digital Audio Advertising
TNW 2023, three words about the conference: great, massive, intensive. The Next Web (TNW) Conference 2023, held in Amsterdam, was a hotspot for groundbreaking innovations
The Power of Podcast Advertising: Reaching Millions of Engaged Listeners
Podcast advertising has emerged as a highly effective and influential medium in marketing. As the podcasting industry grows, brands discover the immense potential of connecting
