AdTonos blog
GroupM’s 2024 Midyear Global Advertising Forecast: Growth in Most of the Top 10 Markets
GroupM, the prominent media agency, has recently unveiled its midyear update to the advertising outlook, projecting significant growth in the
The Rise of Audio Ad Spend in US Political Campaigns before 2024 Elections
The 2024 US elections are driving a significant increase in advertising spending, particularly in the audio sector. Political campaigns recognise
Advertiser Perceptions: Interest in In-Car Visual Displays Linked to AM/FM Radio Ads
The advertising landscape is constantly evolving, and a recent study conducted by Advertiser Perceptions has shed light on a significant
Digital News Report: Podcast Listeners are Younger, Wealthier, and More Likely to be Men
The 2024 Reuters Institute Digital News Report offers valuable insights into the demographics of podcast listeners, providing an in-depth understanding
World Radio Day 2025: Radio’s Role in Climate Awareness
World Radio Day, celebrated every year on February 13, was established by UNESCO in 2011 to recognize the importance of radio as a medium
Programmatic Media Buy: The Power of Emerging Channels
In the ever-evolving advertising world, connecting with consumers across various channels is crucial to staying relevant and impactful.
Global Advertising Spend Outlook 2024/25 According to WARC
The advertising world is experiencing a significant evolution, with growth trajectories that promise unprecedented changes in how brands
Majority of Americans Listen to Podcasts Monthly
The podcasting landscape in the US is evolving rapidly, and the latest study from Sounds Profitable, in cooperation
Key Takeaways from Gaming Spotlight 2023: Insights into the Evolving Gaming Market
November heralds the commencement of International Games Month, a dedicated period to pay tribute to the global gaming community and bring together gamers of all
The Sonic Wave: 5 Megatrends Shaping Audio Marketing in 2024 and Beyond
In the ever-evolving marketing landscape, staying ahead of the curve is crucial for success. In collaboration with Amazon Ads, Edison Research has unveiled five compelling
Exploring the Potential of Mobile Game and Audio Advertising in International Games Month
International Games Month celebrates the global gaming community, bringing gamers of all ages and backgrounds together to enjoy the world of interactive entertainment. International Games
Educate: Unveiling the Influence of Programmatic Advertising. A Comprehensive Analysis
If you're well-versed in programmatic advertising, you're likely familiar with its automated buying methods across digital platforms. But what about the dynamic realm of programmatic
National Programmatic Advertising Day: Celebrating the Evolution and the Rise
On November 7, we commemorate National Programmatic Advertising Day, a celebration of the remarkable journey programmatic advertising has undergone. This day offers a moment to
Elevate Your Xmas Campaigns: Unleash the Power of Audio Advertising
Advertisers are gearing up to make their mark in the bustling holiday market as the festive season approaches. Amidst the myriad advertising options, audio advertising
