AdTonos blog
Where Are the Listeners? Global Podcast Consumption Trends in 2024
The landscape of podcast consumption is evolving, and as we step into 2024, it's worth examining global trends. New podcast
Sonic Branding: Exploring the Impact of Unmuted Brand Logos for Marketers
The recent Sonic branding agency amp study suggests that synchronising audio with visual logos could yield more favourable outcomes than
Unveiling the Impact: New Research Reinforces the Influence of Audio Advertising
Radiocentre Ireland, in collaboration with research company Colourtext, has recently conducted a groundbreaking research study called CampaignFX. This study
The Power of Audio in Building Brand Engagement on Social Media
In a recent report by Voices, the leading voice-over marketplace, titled "Sound On: The Power of Audio When Building a
Record-Breaking Audio Listening Trends in the US
The final quarter of 2024 marked a significant milestone for audio consumption in the U.S., accounting for nearly 20% of Americans’ daily media time.
Enhancing Addressability, Targeting, and Measurement
As the role of cookies diminishes and audience data signals face challenges, marketers are increasingly turning to AI
The gaming industry, a resilient hub of innovation and growth
The gaming industry remains a resilient hub of innovation and growth, as evident in the latest findings from
The Rise of Superapps and Their Impact on Digital Experiences
In a world where many apps and digital platforms are vying for our attention, super apps have emerged
The Evolving Landscape of Audio Advertising in 2024: Embracing the Digital Paradigm
The dawn of 2024 is poised to usher in transformative changes within the broadcast and digital audio industry. Experts and idnustry leaders are foreseeing pivotal
Contextual Advertising in 2024: Embracing a Privacy-First Era and AI-Powered Transformation
The realm of digital marketing is on the cusp of a major transformation, with contextual advertising projected to play a pivotal role in reshaping the
Educate: The Power of Advertising Technology in Targeting the Right Audience
In the dynamic landscape of advertising, the ability to target the right audience has undergone a remarkable transformation, thanks to technological advancements. This blog post
Educate: Strategic Approaches for High-Performance Results in Audio Advertising
In today's ever-changing advertising environment, cutting through the deluge of approximately 4,000 daily advertising messages Americans receive has become an immense hurdle. Achieving success in
Unveiling the Evolution and Dynamics of Digital Audio Advertising: Tune In
In an era where audio advertising continues to evolve, there's more to the soundscape than ever. Gone are the days of traditional radio ads; today,
