AdTonos blog
Global marketers are 10X more likely to predict an increase in ad spend on podcasts
A recent survey by Acast and Attest reveals that podcasting offers significant growth opportunities for global marketers. It showcases its
The Rise of Women’s Sports: A Game-Changer in Audio Content According Nielsen
In recent years, there has been a noticeable surge in the popularity of women's sports, prompting Nielsen to suggest that
U.S. Digital Audio Ad Spending Trends Q2 2024: Podcast Advertising Leads the Charge
The recent report, "Digital Audio Ad Spending Forecast and Trends Q2 2024: US Audio Advertising Gets a Digital Boost, but
Elevate Your Campaigns: Harnessing the Power of Audio Ads and Attention Metrics
Measuring campaign performance has become increasingly complex in today's fragmented advertising landscape. Traditional metrics like impressions, viewability, and click-through rates
The Impact of Audio in the Advertising Media Mix
In today’s content-saturated world, brands and creators must find innovative ways to stand out and engage with audiences. While video and text-based content have
AI goes to Work in Marketing Operations
Artificial intelligence (AI) has revolutionized the marketing industry, bringing about significant changes in how businesses engage with their
Women Shaping the Mobile Gaming Industry
While the stereotypical gamer is often perceived as a young male, the gaming industry is experiencing a significant
The Rapid Evolution of the Radio in The UK Through Data and AI
The radio industry is undergoing a significant transformation driven by data technologies and artificial intelligence (AI). Listeners today
The Programmatic Wave: Audio Advertising Takes Center Stage in 2024
The advertising landscape is witnessing a seismic shift, and programmatic ad buying is emerging as a powerhouse in the industry. According to a recent survey
Enhancing Life’s Quality: Introducing Audio Description (AD) in TV Advertising
In an era where inclusivity is gaining paramount importance, the advertising industry must consider people with varying needs. With over 1 billion individuals worldwide living
Breaking Sound Waves: Audio Entertainment’s and Ads 2024 Forecast from Deloitte!
Dive into the future of audio with Deloitte's predictions! Despite soaring popularity, turning listens into profits remains a challenge. Deloitte forecasts over 1.7 billion monthly
Podcasting’s Future: Unveiling the Potential of Programmatic Advertising
In the dynamic digital advertising landscape, podcasting has emerged as a powerhouse, steadily gaining a significant share of listeners' time. Edison Research's Share of Ear
Charting the Future of Audio: Navigating Technological Transformations
As technology advances at an unprecedented pace, the audio world is undergoing a transformative revolution. It's not merely about what we hear but how we
Shaping the Soundscape: Programmatic Shifts in Audio Ad Buys for 2024
As we step into 2024, the audio advertising landscape is poised for significant transformations, with programmatic audio buying taking center stage. Anticipated trends align with
