AdTonos blog
The Podcast is the Star: Adapting Marketing Strategies to the Changing Media Landscape
In one of our previous blog articles, we extensively discussed the Edison Research findings of their annual Infinite Dial study.
Online Audio and Podcast Listening Hits to New Heights: Insights from The Infinite Dial®
The latest findings from Edison Research's annual "Infinite Dial" survey for 2024 reveal a remarkable surge in podcast consumption across
The Strength of Radio Continues to Grow. Radio Advertising Outperforms TV Ads by +12%
Last week, at the Advertising Research Foundation’s AUDIENCExSCIENCE conference, Mediaprobe unveiled a revolutionary study that challenges the conventional wisdom surrounding
Digital Audio Advertising in the Americas driven by changing consumer preferences
In the ever-evolving advertising landscape, digital audio platforms have become powerful channels for effectively reaching audiences. The Americas, in particular,
All Eyes on AI: The Evolution of Audio Advertising
AI is undeniably transforming the advertising landscape, emerging as the most disruptive change in recent years. Nearly every brand is integrating AI into its
Sonic Branding: Exploring the Impact of Unmuted Brand Logos for Marketers
The recent Sonic branding agency amp study suggests that synchronising audio with visual logos could yield more favourable
Unveiling the Impact: New Research Reinforces the Influence of Audio Advertising
Radiocentre Ireland, in collaboration with research company Colourtext, has recently conducted a groundbreaking research study called CampaignFX.
The Power of Audio in Building Brand Engagement on Social Media
In a recent report by Voices, the leading voice-over marketplace, titled "Sound On: The Power of Audio When
AdTonos at DMEXCO 2023: Revolutionizing Digital Audio Advertising
DMEXCO 2023, the prestigious digital marketing event, proved to be an exhilarating showcase of the transformative power of digital audio advertising. Amidst the bustling halls
Dmexco 2023: A Glimpse into the Digital Advertising Universe
The Dmexco 2023 event, a treasure trove of insights, trends, and inspiring minds, kicked off with a resounding theme: #EmpoweringDigitalCreativity. Day one witnessed a dynamic
The audio programmatic advertising landscape is evolving rapidly
The audio programmatic advertising landscape is evolving rapidly, and market predictions are essential to help advertisers and brands stay ahead of the curve. As we
Why Brands Need to Tune into Digital Audio Advertising: The Power of Sonic Engagement
Audio has an undeniable way of striking deep emotional chords within us. Whether it's the comforting familiarity of a weekly podcast, the thrill of discovering
Exploring the Future of Digital Audio Advertising with AdTonos at Programmatic IO in New York
The world of programmatic advertising is constantly evolving, and at AdTonos, we're at the forefront of this exciting revolution. We're thrilled to announce that our
101 years since the first radio commercial was broadcast on August 28, 1922
Today is Radio Commercials Day, founded to commemorate the first radio commercial on a New York radio station, WEAF and occurred on August 28, 1922,
