AdTonos blog
Impact of Audio Advertising: Five Pounds Returned for Every Pound Invested
Recent findings from the "Profit Ability 2: The New Business Case for Advertising" study shed light on the remarkable efficacy
Digital Audio Will Continue to Expand the Overall Audio Advertising Market in the US
As digital audio continues to rise, traditional radio maintains a dominant position, capturing nearly 60% of audio advertising revenues in
The Digital Advertising Landscape of 2023: Key Insights from the IAB UK and PwC Report
In the ever-evolving realm of digital advertising, staying informed about market trends and shifts is paramount for businesses aiming to
Digital Audio Leads the Charge in Internet Advertising Growth According to the IAB Report
In the ever-evolving landscape of online marketing, one segment continues to stand out in the US: digital audio. According to
UK Advertising Market Soars. A positive Shift in Ad Spend
The UK advertising landscape is experiencing a remarkable resurgence, with ad spending reaching nearly £20 billion (£19.6 billion) during the first half of 2024.
U.S. Digital Audio Ad Spending Trends Q2 2024: Podcast Advertising Leads the Charge
The recent report, "Digital Audio Ad Spending Forecast and Trends Q2 2024: US Audio Advertising Gets a Digital
Elevate Your Campaigns: Harnessing the Power of Audio Ads and Attention Metrics
Measuring campaign performance has become increasingly complex in today's fragmented advertising landscape. Traditional metrics like impressions, viewability, and
Where Are the Listeners? Global Podcast Consumption Trends in 2024
The landscape of podcast consumption is evolving, and as we step into 2024, it's worth examining global trends.
Navigating the Bright Future of Digital Audio Ads. Insights from IAB Europe and GroupM Report
Europe's digital audio advertising landscape is on the cusp of a significant transformation. As revealed in the "The Evolution of Digital Audio Advertising in Europe"
Gaming the System: Programmatic Solutions into the Gaming Universe
The gaming industry is experiencing a revolutionary transformation, extending far beyond the realm of enhanced graphics and immersive gameplay. In this fast-growing landscape, with forecasts
Resonating Change: The Impact of Programmatic Audio on Advertising
Digital audio has become integral to our daily lives in our fast-paced, tech-driven world. Whether it's our favourite podcasts during the morning commute, audiobooks while
The Power of Programmatic Advertising. Transforming Digital Marketing
Programmatic advertising is a game-changing innovation in the ever-evolving digital marketing landscape. This automated approach to purchasing advertising space represents a fundamental departure from traditional
Digital Audio Advertising: A Transformative Medium
Our media consumption patterns are profoundly evolving in the era of rapid digital transformation. Among the most remarkable shifts is the soaring popularity of digital
Celebrating Success and Empowerment: Strong Women in IT 2023 – Global Edition
In a world where diversity and inclusivity are gaining paramount importance, recognising and celebrating the achievements of women in the technology industry is a significant
