AdTonos blog
Women Sports Fans in the US: A Growing Audience in the Audio Space
In a recent blog post, we discussed how the rising popularity of fútbol and women's sports offers a valuable opportunity
Google Opts for User-Controlled Cookie Management Instead of Phasing Out Third-Party Cookies
To have one's cake and eat it too, Google is revising its strategy by introducing user-controlled cookie management instead of
Audio Dominates: 36% of Weekly Listeners Favor Audio-Only Podcasts Over Video
Despite the rising interest in video podcasts, Cumulus Media and Signal Hill Insights' latest Podcast Download survey reveals that only
The Rising Tide of Fútbol and Women’s Sports: A Golden Opportunity for Advertisers
The fútbol craze has taken the U.S. by storm, with events like the CONMEBOL Copa America and Leagues Cup building
The Podcasting Boom: Global Advertising Opportunities
Over the past decade, podcasting has evolved from a niche medium into a mainstream entertainment and information powerhouse. What started as a space dominated
Audio – The New Video for Advertisers
For decades, marketing has been synonymous with visuals. From images to videos, the evolution of visual content—reels, short
DMEXCO 2024: AI, Innovation, and the Rise of Retail Media
DMEXCO 2024 made a vibrant return to Koelnmesse last week, drawing some of the biggest names in ad
The Podcast Audience: A Marketer’s Dream
Podcasts have become an essential part of daily life for millions worldwide, with over half a billion tuning
The Power of Radio in Political Campaigns: Insights from the Nielsen Study
According to the latest Nielsen report, Radio Is The Answer to political campaign reach. Staying ahead of the curve is essential in today's dynamic political
Unlocking Growth: AM/FM Radio Drives Average Website Traffic Increase of 14%
Over five years, from 2019 to 2023, the Cumulus Media | Westwood One Audio Active Group® teamed up with LeadsRx, a renowned authority in measuring
RAB and Borrell Report. Radio’s Digital Surge: A Look into the Future of Advertising
In the ever-evolving advertising landscape, digital platforms continue to reshape the industry. Recent data reveals a significant shift in radio advertising, with digital revenue soaring
Celebrating the Legacy and Future of Radio: World Radio Day 2024
On February 13th, we celebrate World Radio Day. The UNESCO General Conference officially declared World Radio Day (WRD) during its 36th session in 2011 and
A Strategic Approach to B2B Advertising: Mastering Programmatic Buying
In recent years, the advertising landscape has significantly transformed with the proliferation of digital content across various platforms. To effectively reach target audiences in this
What Next in the SoundScape? Key Trends Shaping the Audio Advertising Landscape
As we embark on the audio journey of 2024, the landscape is undergoing significant transformations, with several trends shaping the future of audio advertising. Let's
