AdTonos blog
Smart Moms in the Smartphone Era are Major Digital Audio Consumers
This year’s findings, pulled from Edison Research’s Infinite Dial, unveil US mothers as enthusiastic digital audio consumers with diverse listening
IAB U.S. Podcast Study for 2023: Navigating Growth Amidst Market Challenges
The landscape of podcast advertising has seen significant shifts, as highlighted in the latest IAB U.S. Podcast Advertising Revenue Study
“What happens in Vegas, stays in Vegas”? Not this year. Read about Upcoming Programmatic IO
“What happens in Vegas, stays in Vegas”? Not this year. Nevada has become a crucial battleground for politics and advertising,
The 24%-18%-58% Rule in the Distribution of Advertising Impact Over Time
In one of our blog posts, we discussed Profit Ability 2: The New Business Case for Advertising study and debated
Podcasts: no longer just voices behind a microphone
Acast, one of the world’s largest independent podcast platforms, has just released Podcast Pulse, an insightful report created in collaboration with Edison Research, Dentsu
The Rising Tide of Fútbol and Women’s Sports: A Golden Opportunity for Advertisers
The fútbol craze has taken the U.S. by storm, with events like the CONMEBOL Copa America and Leagues
Global marketers are 10X more likely to predict an increase in ad spend on podcasts
A recent survey by Acast and Attest reveals that podcasting offers significant growth opportunities for global marketers. It
The Rise of Women’s Sports: A Game-Changer in Audio Content According Nielsen
In recent years, there has been a noticeable surge in the popularity of women's sports, prompting Nielsen to
Global Gaming Revolution: Insights into the Expanding World of Gamers
Welcome to Game Month, where we celebrate the thriving and evolving landscape of gaming! Gaming has transitioned from a niche hobby to a powerhouse in
Unlocking the Power of Left- and Right-Brain Creative Features in Audio Advertising
In the dynamic world of advertising, understanding what truly drives the effectiveness of your campaigns is paramount. The "Listen Up" study, led by Andrew Tindall
Embrace the Spooky Haloween Season with These Hair-Raising Podcasts
As the days grow shorter and the nights darker, Halloween is just around the corner, and there's no better way to get into the spirit
More Consumer Action from High Star Rating Radio Ads. Unveiling the Power of Emotion!
In the ever-evolving advertising world, finding innovative ways to engage audiences and boost brand success is a constant challenge. But what if we told you
How to Create an Impactful Advertising Campaign in Podcasts?
In the dynamic world of digital marketing, podcast advertising has emerged as a powerful channel to engage audiences and drive brand success. With millions of
Level Up Your Advertising: Programmatic Media Buying in Mobile Gaming
The mobile gaming industry has experienced a meteoric rise over the last decade, transforming from a niche market into a global powerhouse. According to Statista,
