AdTonos blog
The Association of National Advertisers (ANA) Releases New Ethics Code for Marketing
The Association of National Advertisers (ANA) has unveiled the "Ethics Code of Marketing Best Practices," a comprehensive framework designed to
Boosting Political Campaigns with AdTonos Premium Audio Ads enhanced by Amplifier
As the 2024 US political season heats up, audio advertising becomes a powerful tool for reaching voters. In a typical
Audio Ads Prove More Memorable Than Billboard, Video, and Social Media Ads
As the advertising landscape evolves, brands must reassess their media strategies. Veritonic's latest research unveils the compelling advantages of audio
Expanding Reach: The Impact of Adding AM/FM Radio to Digital Audio Advertising
Edison Research's 'Share of Ear' study, a recent and insightful resource for media buyers, underscores the unique benefits of AM/FM
The Future of Radio Advertising: Resilience, Reach, and Innovation
Radio remains a resilient and powerful medium for advertisers as the media landscape evolves. According to Ad Results Media’s (ARM) latest report, 2025 Radio
AI in Programmatic Advertising: What’s Next?
AI's role in programmatic advertising is rapidly evolving, and its importance will only increase, especially for enterprise-level brands.
Nielsen’s 2025 PPM Boost: Impact on AM/FM Radio
As we approach 2025, exciting changes are coming to the AM/FM radio world, driven by Nielsen’s recent announcement
UK Commercial Radio Surpasses 40 Million Listeners
A New Record-Breaking Milestone UK commercial radio has hit a historic milestone, reaching over 40 million listeners for
Podcasting Landscape: Platforms, Consumer Insights, Listening Trends
In today's digital landscape, podcasts have become a powerful medium for consumers and marketers alike. According to EMARKETER, US listeners will spend an average of
A Call for Change! “Thriller-Inspired: Amplifier Enhances Audio Ad Quality to Double ROI”
What could Michael Jackson's iconic hit "Thriller" teach us about audio advertising? Surprisingly, quite a bit. Bruce Swedien, the audio engineer behind "Thriller," mixed the
Honouring International Women’s Day: Origins, Evolution, and UN Theme 2024
Every year on March 8th, we celebrate International Women's Day. In European culture, this day is observed on March 8th, while in Tunisia, it is
Rising Tide: Agencies Set to Boost Investment in Streaming Audio and Podcast Advertising in 2024
In the dynamic world of digital advertising, the future of audio is promising, driven by innovation and advanced measurement capabilities. The latest findings from IAB
Insights from ‘Thriller’ and the Pursuit of Higher Audibility Standards
Embark on a journey to revolutionise audio advertising by drawing inspiration from the legendary sound engineering of Michael Jackson's 'Thriller'. AdTonos and CEO Michal Marcinik
Rethinking Audibility in Advertising: Insights from MediaLeader’s Analysis
In a recent article published by MediaLeader on February 27, 2024, Ella Sagar explores the unexpected correlation between Michael Jackson's iconic song "Thriller" and the
