AdTonos blog
Harnessing the Power of Audio Advertising: Embrace the Influence of Spoken Words
Advertising is entering a new era, with audio advertising emerging as a dynamic way for brands to engage with consumers
The Future of Programmatic in 2024: Brand Safety Takes Center Stage
As we look ahead to 2024, programmatic advertising is poised for significant shifts. The latest “Future of Programmatic 2024” report
Advertising Industry Trends Report: H1 2024 Recap and Future Implications
The start of 2024 has been eventful, with industry-shaping developments and key trends emerging across the advertising and marketing landscape.
The Future of Local Advertising in the U.S.: Insights from BIA’s Latest Forecast
The local advertising landscape in the U.S. is set for significant growth, with projected revenues across all local media expected
The Power of Radio Advertising: Why It Still Works
Is Radio Advertising Still Effective? With so much focus on podcasts, YouTube, and streaming music services like Spotify and Apple Music, it’s easy to
Creative is Key to Audio Advertising Effectiveness
The cornerstone of successful advertising lies in creative execution. A study by NCSolutions reveals that creative elements contribute
Study Finds Audio Ads Boost Campaigns by 22%
Differentology's research, commissioned by Radiocentre Ireland, reveals that adding audio advertising to a media mix can significantly boost
Navigating Today’s Audio Advertising Trends
In the fast-paced advertising world, the landscape is constantly evolving, and as Audacy’s "State of Audio: The Trends
Impact of Audio Advertising: Five Pounds Returned for Every Pound Invested
Recent findings from the "Profit Ability 2: The New Business Case for Advertising" study shed light on the remarkable efficacy and value of audio advertising
Digital Audio Will Continue to Expand the Overall Audio Advertising Market in the US
As digital audio continues to rise, traditional radio maintains a dominant position, capturing nearly 60% of audio advertising revenues in 2024. Despite this, digital audio
The Digital Advertising Landscape of 2023: Key Insights from the IAB UK and PwC Report
In the ever-evolving realm of digital advertising, staying informed about market trends and shifts is paramount for businesses aiming to thrive in the competitive landscape.
Digital Audio Leads the Charge in Internet Advertising Growth According to the IAB Report
In the ever-evolving landscape of online marketing, one segment continues to stand out in the US: digital audio. According to the 2023 IAB Internet Advertising
The Podcast is the Star: Adapting Marketing Strategies to the Changing Media Landscape
In one of our previous blog articles, we extensively discussed the Edison Research findings of their annual Infinite Dial study. Today, we will focus on
Online Audio and Podcast Listening Hits to New Heights: Insights from The Infinite Dial®
The latest findings from Edison Research's annual "Infinite Dial" survey for 2024 reveal a remarkable surge in podcast consumption across the United States. Supported by
