AdTonos blog
Global Advertising Spend Outlook 2024/25 According to WARC
The advertising world is experiencing a significant evolution, with growth trajectories that promise unprecedented changes in how brands engage with
Majority of Americans Listen to Podcasts Monthly
The podcasting landscape in the US is evolving rapidly, and the latest study from Sounds Profitable, in cooperation with Signal
How Tech is Revolutionizing Digital Audio Advertising?
The industry experts and IAB UK's Audio Group members shared tier insights for The Drum's Focus Week on Consumer Tech.
The Dominance of Radio in the US: Insights from Nielsen’s Report
New data reveals a fascinating trend in audio consumption: the average American spends an impressive 4 hours and 5 minutes
Harnessing the Impact of Omnichannel Podcast Advertising
Podcasts have evolved beyond simple audio shows—they have become multimedia empires spanning various facets of media and entertainment. Inspired by their highly engaged and
US Digital Ad Spend Growth in 2024: Key Trends
As we enter 2024, the landscape of digital advertising in the US continues to evolve, with digital channels
Podcast Advertising in 2024: What’s Changing?
If you’ve noticed more ads in your favorite podcasts lately, you’re not alone. Podcast advertising is booming, and
Elevating Brand Experience Through Sound
In today’s fast-paced marketing landscape, the importance of a brand’s sonic identity has reached new heights. As consumers
The Rise of Ad Tech: AdTonos Named a Top 10 UK Ad Tech Startup by TechRound
In the heart of New York City, where the pulsating rhythm of innovation resonates through the streets, a seismic shift is underway in advertising. The
The Rise of Sports Audio: Sports Fans Listener Longer according to Edison Research
Sports captivate audiences worldwide, from the crowd's roar at NFL games to the thrill of following college basketball tournaments. But amidst the excitement of the
Smart Moms in the Smartphone Era are Major Digital Audio Consumers
This year’s findings, pulled from Edison Research’s Infinite Dial, unveil US mothers as enthusiastic digital audio consumers with diverse listening habits. This tech-savvy group, increasingly
IAB U.S. Podcast Study for 2023: Navigating Growth Amidst Market Challenges
The landscape of podcast advertising has seen significant shifts, as highlighted in the latest IAB U.S. Podcast Advertising Revenue Study for 2023. Prepared by PricewaterhouseCoopers
“What happens in Vegas, stays in Vegas”? Not this year. Read about Upcoming Programmatic IO
“What happens in Vegas, stays in Vegas”? Not this year. Nevada has become a crucial battleground for politics and advertising, especially with the upcoming Programmatic
The 24%-18%-58% Rule in the Distribution of Advertising Impact Over Time
In one of our blog posts, we discussed Profit Ability 2: The New Business Case for Advertising study and debated ROI, especially in audio campaigns.
