AdTonos blog
All Eyes on AI: The Evolution of Audio Advertising
AI is undeniably transforming the advertising landscape, emerging as the most disruptive change in recent years. Nearly every brand is
US Digital Ad Spend Growth in 2024: Key Trends
As we enter 2024, the landscape of digital advertising in the US continues to evolve, with digital channels capturing a
Podcast Advertising in 2024: What’s Changing?
If you’ve noticed more ads in your favorite podcasts lately, you’re not alone. Podcast advertising is booming, and ad load
Elevating Brand Experience Through Sound
In today’s fast-paced marketing landscape, the importance of a brand’s sonic identity has reached new heights. As consumers are bombarded
AI and Next-Level in Audio Measurement
Audio measurement has evolved significantly. Gone are the days of waiting until the end of a campaign to see results. Today, advanced tools allow
Multi-Channel Audio Ads Drive Holiday Conversion
The holiday season is crucial for brands aiming to stand out in a crowded market. With consumers ready
Digital Audio Ads: More Listening, More Opportunities!
In today's fast-evolving media landscape, digital audio is emerging as a powerful force. With people spending more time
Podcasts: no longer just voices behind a microphone
Acast, one of the world’s largest independent podcast platforms, has just released Podcast Pulse, an insightful report created
Navigating Today’s Audio Advertising Trends
In the fast-paced advertising world, the landscape is constantly evolving, and as Audacy’s "State of Audio: The Trends Report" for Fall 2024 shows, we are
Advertising Platforms Under Pressure, but Adapting
If there’s one constant in the advertising industry, change happens fast, and there’s no room for complacency. By the early 2010s, ad networks found themselves
How Podcast Advertising Connects Brands With Audiences
Podcast hosts often have a close, personal connection with their listeners, creating a unique opportunity for brands to build trust with their target audience. If
Are Voice-Activated Ads the Future of Digital Marketing?
In today’s fast-paced digital world, voice assistants like Amazon Alexa, Google Assistant, and Apple’s Siri have become integral to our daily lives. From setting reminders
AI in Programmatic Advertising: What’s Next?
AI's role in programmatic advertising is rapidly evolving, and its importance will only increase, especially for enterprise-level brands. As generative AI technology advances, it is
Nielsen’s 2025 PPM Boost: Impact on AM/FM Radio
As we approach 2025, exciting changes are coming to the AM/FM radio world, driven by Nielsen’s recent announcement about enhancing its Portable People Meter (PPM)
