AdTonos blog
Programmatic Audio: Redefining the Future of Sound Advertising
Programmatic audio is revolutionising the advertising landscape, blending the intimacy of traditional audio with the precision and scalability of digital
Programmatic 2024: Driving Transparency and Growth
Programmatic Advertising in 2024: A Shift Toward Transparency and Efficiency The programmatic advertising industry continues to make impressive strides in
Warm Holiday Wishes from the Team AdTonos
May this time be filled with joy, peace, and cherished moments. As audio enthusiasts, we’ve created something special for you
Young Audiences Choose Audio Over Social Media
Side hustles, women’s sports, and US teens rethinking college are among the major consumer trends to watch in 2025. GWI’s
Audio Advertising 2025 Outlook: Key IAB Insights
As the digital advertising landscape continues to evolve, the Interactive Advertising Bureau’s (IAB) “2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for
Creativity in Audio Campaigns: Key Insights and Practices
Creativity lies at the heart of effective advertising, and its importance in audio campaigns is no exception. Drawing
The Hidden Power of Audio: How It Fuels Branded Search Growth
Audio advertising is emerging as a powerful yet underutilised tool in the rapidly evolving marketing ecosystem. According to
The Top 10 Insights of audio habits from Edison Research
Edison Research, the leading podcast research company, producing the only survey-based data on podcast listening in the US.,
Global Ad Revenue Tops $1 Trillion in 2024
Global Ad Revenue Hits Historic $1 Trillion Milestone in 2024: What It Means for the Industry The global advertising industry has hit a monumental benchmark,
Listeners Act After Hearing a Podcast Ad
57% of Listeners Act After Hearing a Podcast Ad: What This Means for Your Brand Strategy Podcasts have become more than just a form of
Why Authentic Audio Ads Outperform Visuals
The Secret to Engaging Listeners with Sound In today’s crowded media landscape, capturing attention requires more than just clever visuals or flashy designs. According to
Why Podcast Ads Are Driving Brand Success
The Podcast Market Boom Podcast advertising has emerged as a powerful tool for brands, and recent research by international market research company Kantar sheds light
Future Trends in Programmatic and Audio Advertising
Trends Shaping the Future of Programmatic and Audio Programmatic Ads As digital landscapes evolve, programmatic advertising redefines how brands engage audiences and optimise ad spend.
Why Audio Programmatic Stands Out? Insights from IAB Australia
Insights from IAB Australia Leadership Summit 2024 The advertising world is rapidly transforming, and few events encapsulate this dynamic shift as well as the IAB Australia
