AdTonos blog
Enhancing Addressability, Targeting, and Measurement
As the role of cookies diminishes and audience data signals face challenges, marketers are increasingly turning to AI to enhance
The gaming industry, a resilient hub of innovation and growth
The gaming industry remains a resilient hub of innovation and growth, as evident in the latest findings from Newzoo's Global
The Rise of Superapps and Their Impact on Digital Experiences
In a world where many apps and digital platforms are vying for our attention, super apps have emerged as a
Programmatic Media Buy: The Power of Emerging Channels
In the ever-evolving advertising world, connecting with consumers across various channels is crucial to staying relevant and impactful. While many
New UK Audio Listening Trends: RAJAR & MIDAS Insights
As digital audio continues to grow in popularity, understanding how audiences consume audio content is crucial for broadcasters, advertisers, and content creators. Audio listening
Podcasts: no longer just voices behind a microphone
Acast, one of the world’s largest independent podcast platforms, has just released Podcast Pulse, an insightful report created
UK Advertising Market Soars. A positive Shift in Ad Spend
The UK advertising landscape is experiencing a remarkable resurgence, with ad spending reaching nearly £20 billion (£19.6 billion)
All Eyes on AI: The Evolution of Audio Advertising
AI is undeniably transforming the advertising landscape, emerging as the most disruptive change in recent years. Nearly every
The Top Audio Brands of 2024: Mastercard and Shell Lead the Way
Sound has become pivotal for brands aiming to elevate consumer experiences and foster brand recognition in a rapidly evolving marketing landscape. Recognising the increasing influence
UK Passes Digital Markets Bill to Regulate Big Tech and Empower Publishers
The United Kingdom has taken a significant step in redefining the relationship between tech giants and news publishers with the passing of the Digital Markets,
The Impact of Audio Advertising on Influencing Devoted and Impulsive Shoppers
In today's dynamic marketplace, reaching consumers effectively is crucial for brands seeking to stand out. Recent research by Audacy, a multi-platform audio content and entertainment
Podcast Advertising Insights 2024: Elevating Brands through Audio
As the radio industry embraces the digital landscape, numerous companies' expansion of podcast divisions is proving to be a strategic win for advertisers. Businesses targeting
The Podcast Show 2024 Ignites London with Industry Titans and Emerging Creators
The Podcast Show 2024 is lighting up London this week with a two-day extravaganza at The Business Design Centre in Islington. This highly anticipated event
Programmatic IO Las Vegas 2024: Key Takeaways from the event
AdExchanger’s Programmatic IO kicked off in Las Vegas on May 20, 2024, with strong momentum as the digital marketing industry gears up for its next
