AdTonos blog
The Podcast Audience: A Marketer’s Dream
Podcasts have become an essential part of daily life for millions worldwide, with over half a billion tuning in regularly.
AI goes to Work in Marketing Operations
Artificial intelligence (AI) has revolutionized the marketing industry, bringing about significant changes in how businesses engage with their audience and
Women Shaping the Mobile Gaming Industry
While the stereotypical gamer is often perceived as a young male, the gaming industry is experiencing a significant shift in
The Rapid Evolution of the Radio in The UK Through Data and AI
The radio industry is undergoing a significant transformation driven by data technologies and artificial intelligence (AI). Listeners today expect highly
AI at the Microphone: Is It The Voice of the Future?
The digital audio landscape is experiencing a rapid transformation. With the growing popularity of podcasts, audiobooks, and audio dramas, technology is reshaping how audio
A Post-Cookie World with Streaming and Audio Ads
As third-party cookies face extinction, the advertising industry finds itself at a pivotal moment. Google’s decision to phase
Multi-Channel Audio Ads Drive Holiday Conversion
The holiday season is crucial for brands aiming to stand out in a crowded market. With consumers ready
Digital Audio Ads: More Listening, More Opportunities!
In today's fast-evolving media landscape, digital audio is emerging as a powerful force. With people spending more time
Advertiser Perceptions: Interest in In-Car Visual Displays Linked to AM/FM Radio Ads
The advertising landscape is constantly evolving, and a recent study conducted by Advertiser Perceptions has shed light on a significant brand shift in interest towards
Digital News Report: Podcast Listeners are Younger, Wealthier, and More Likely to be Men
The 2024 Reuters Institute Digital News Report offers valuable insights into the demographics of podcast listeners, providing an in-depth understanding of their preferences and behaviours.
Understanding Advertisers’ Preferred Programmatic Transaction Methods
In the ever-evolving digital advertising landscape, the impending deprecation of third-party cookies has raised numerous questions about the future of ad transactions and targeting. However,
The Future of Digital Advertising: Crossing the Revenue $1 Trillion Milestone Next Year
The digital advertising industry is on a remarkable growth trajectory. According to the EMARKETER forecast, worldwide ad spending is set to grow by 9.0% this
Podcast Consumption in the UK: Insights and Trends Presented by BBC at The Podcast Show
The latest BBC data unveil compelling changes in UK podcast consumption, signifying notable shifts in listener demographics and preferences. This report delves into these trends,
The Rapid Rise of Programmatic Political Advertising in the US: Implications and Trends
With the digital shift in political advertising, programmatic strategies have significantly increased. The EARKETER's US Political Ad Spending Forecast 2024 report, a crucial resource, projects
