AdTonos blog
Where Are the Listeners? Global Podcast Consumption Trends in 2024
The landscape of podcast consumption is evolving, and as we step into 2024, it's worth examining global trends. New podcast
Sonic Branding: Exploring the Impact of Unmuted Brand Logos for Marketers
The recent Sonic branding agency amp study suggests that synchronising audio with visual logos could yield more favourable outcomes than
Unveiling the Impact: New Research Reinforces the Influence of Audio Advertising
Radiocentre Ireland, in collaboration with research company Colourtext, has recently conducted a groundbreaking research study called CampaignFX. This study
The Power of Audio in Building Brand Engagement on Social Media
In a recent report by Voices, the leading voice-over marketplace, titled "Sound On: The Power of Audio When Building a
Radio Advertising Market Will Steady Growth Through 2033
Despite economic challenges and uncertainties, the global radio advertising market is expected to experience steady growth over the next decade. A new report from
Harnessing the Power of Audio Advertising: Embrace the Influence of Spoken Words
Advertising is entering a new era, with audio advertising emerging as a dynamic way for brands to engage
The Future of Programmatic in 2024: Brand Safety Takes Center Stage
As we look ahead to 2024, programmatic advertising is poised for significant shifts. The latest “Future of Programmatic
Advertising Industry Trends Report: H1 2024 Recap and Future Implications
The start of 2024 has been eventful, with industry-shaping developments and key trends emerging across the advertising and
Honouring International Women’s Day: Origins, Evolution, and UN Theme 2024
Every year on March 8th, we celebrate International Women's Day. In European culture, this day is observed on March 8th, while in Tunisia, it is
Rising Tide: Agencies Set to Boost Investment in Streaming Audio and Podcast Advertising in 2024
In the dynamic world of digital advertising, the future of audio is promising, driven by innovation and advanced measurement capabilities. The latest findings from IAB
Insights from ‘Thriller’ and the Pursuit of Higher Audibility Standards
Embark on a journey to revolutionise audio advertising by drawing inspiration from the legendary sound engineering of Michael Jackson's 'Thriller'. AdTonos and CEO Michal Marcinik
Rethinking Audibility in Advertising: Insights from MediaLeader’s Analysis
In a recent article published by MediaLeader on February 27, 2024, Ella Sagar explores the unexpected correlation between Michael Jackson's iconic song "Thriller" and the
The Power of Radio in Political Campaigns: Insights from the Nielsen Study
According to the latest Nielsen report, Radio Is The Answer to political campaign reach. Staying ahead of the curve is essential in today's dynamic political
Unlocking Growth: AM/FM Radio Drives Average Website Traffic Increase of 14%
Over five years, from 2019 to 2023, the Cumulus Media | Westwood One Audio Active Group® teamed up with LeadsRx, a renowned authority in measuring
