AdTonos blog
Global marketers are 10X more likely to predict an increase in ad spend on podcasts
A recent survey by Acast and Attest reveals that podcasting offers significant growth opportunities for global marketers. It showcases its
The Rise of Women’s Sports: A Game-Changer in Audio Content According Nielsen
In recent years, there has been a noticeable surge in the popularity of women's sports, prompting Nielsen to suggest that
U.S. Digital Audio Ad Spending Trends Q2 2024: Podcast Advertising Leads the Charge
The recent report, "Digital Audio Ad Spending Forecast and Trends Q2 2024: US Audio Advertising Gets a Digital Boost, but
Elevate Your Campaigns: Harnessing the Power of Audio Ads and Attention Metrics
Measuring campaign performance has become increasingly complex in today's fragmented advertising landscape. Traditional metrics like impressions, viewability, and click-through rates
Podcasts Are the Future: Key Insights from Kantar Study
The media landscape has undergone rapid transformation in recent years, from the evolution of digital platforms to the rise of AI innovations. Choosing the
Majority of Americans Listen to Podcasts Monthly
The podcasting landscape in the US is evolving rapidly, and the latest study from Sounds Profitable, in cooperation
How Tech is Revolutionizing Digital Audio Advertising?
The industry experts and IAB UK's Audio Group members shared tier insights for The Drum's Focus Week on
The Dominance of Radio in the US: Insights from Nielsen’s Report
New data reveals a fascinating trend in audio consumption: the average American spends an impressive 4 hours and
Backed With Neuroscience, AdTonos Focuses On Audio Quality Fixes To Improve Ad ROI
InsideRadio speaks about our gad-tech innovation, Amplifier, which aims to revolutionise ad quality across various audio formats and devices. This new technology, backed by audibility
The US Political Ad Spend in 2024 Nearly Three Times What it Was in 2016
Political advertising is transforming significantly, driven by changing media consumption habits and evolving campaign strategies. As campaigns and interest groups gear up for the 2024
Wishing our fantastic partners, clients and friends a Happy Easter!
Wishing our fantastic clients, partners and friends at AdTonos a Happy Easter! đ°đˇ May this time bring you joy, peace, and prosperity. Let's continue to
Radio+Television Business Report: Audio Ad Tech Innovation, Backed By Neuroscience
Our digital audio advertising platform AdTonos introduces Amplifier, a groundbreaking technology born from extensive research aimed at redefining audibility and understanding the profound impact of
Podcasting Landscape: Platforms, Consumer Insights, Listening Trends
In today's digital landscape, podcasts have become a powerful medium for consumers and marketers alike. According to EMARKETER, US listeners will spend an average of
A Call for Change! “Thriller-Inspired: Amplifier Enhances Audio Ad Quality to Double ROI”
What could Michael Jackson's iconic hit "Thriller" teach us about audio advertising? Surprisingly, quite a bit. Bruce Swedien, the audio engineer behind "Thriller," mixed the
